Industry Understanding

E-commerce . 11 Jan 2024

In the dynamic world of E-commerce, success comes from blending Key Performance Indicators (KPIs) with the art of engaging customers and driving conversions. Let's explore this strategic journey, combining insights from the importance of KPIs to practical tips for outstanding customer experiences.

E-commerce . 25 Oct 2023

In the competitive and ever-evolving landscape of e-commerce, businesses must continuously innovate and adapt to succeed. One effective strategy to thrive in this challenging environment is to establish strategic partnerships within the industry. This article sheds light on the remarkable success achieved through the unique collaboration between Robusta Technology Group (RTG), a prominent provider of digital solutions and services, and Mazaya, Beauty & Fashion retail leader in the Egyptian market

Tech . 21 Aug 2023

In the realm of tech, we at Robusta Studio always strive to overcome challenges with innovation. One significant challenge we tackled head-on was the outdated method of conducting performance reviews, peer reviews and evaluation as our old method contained a lot of limitations in tracking and data extraction. This internal predicament prompted us to rethink our strategy, leading to a transformative shift that improved our processes and serves as a guiding light for businesses facing similar challenges in customer experience.Not only does the tool that we developed internally overcome the challenges we faced, but it also will have a major impact on how we allocate teams to projects going forward.

IT Outsourcing . 13 Apr 2023

The traditional recruitment process involves businesses posting job vacancies and waiting for potential candidates to apply. However, the current job market is competitive, and top talent is often already employed. That's where reverse recruiting comes in, and it's changing the game in talent acquisition.

IT Outsourcing . 13 Apr 2023

Egypt has emerged as a tech talent hub in recent years, with its large pool of highly skilled and educated workers in the tech industry. According to a report by the International Data Corporation (IDC), the ICT sector in Egypt is projected to grow at a compound annual growth rate of 14.4% from 2019 to 2024, making it one of the fastest-growing tech industries in the Middle East and North Africa region.

Ecosystem . 13 Apr 2023

Egypt’s tech ecosystem has been rapidly growing and has already made a name for itself in the global tech scene. With an increasing number of tech startups, multinational companies, and world-class talent, Egypt is becoming a hub for innovation, creativity, and entrepreneurship.

IT Outsourcing . 13 Apr 2023

Offshoring has long been a popular strategy for companies looking to access a global talent pool while reducing costs. However, traditional offshoring has its drawbacks, including high turnover rates, cultural and communication barriers, and difficulty managing remote teams from afar.

E-commerce . 20 Feb 2023

The real estate industry in the MENA region is undergoing a digital revolution, with PropTech at the forefront of this change. According to a report by Property Finder, 81% of property buyers in the UAE use online platforms to search for properties, and this trend is expected to continue. In Egypt, the government's focus on digitalization has led to the growth of the PropTech industry, with startups like Aqarmap and Sakneen leading the way.

Tech . 10 Feb 2023

The Struggle When you’re in product, there’s always a struggle of how to build a product (or feature) that is both scalable and valuable within the limitations that exists from the internal and external stakeholders. In this article, we’ll mainly be talking about the limitations provided by the most notorious stakeholder: the client. The client is the big guy, the one who pays and the one with the expectations. However, it’s important to point out that the client is not the end user. The age-old story is that the client wants something, a certain feature per say, that they think is super cool, but it may not matter at all to the end user.