Investing in MENA Tech Startups

27 Feb 2023


Investing in Tech Startups in the MENA Region: Opportunities and Risks

The MENA region has witnessed significant growth in the startup ecosystem over the past few years, with a focus on technology-driven startups. The region's favourable market conditions, combined with the increasing availability of capital, have created opportunities for investors seeking high-growth potential investments.

Venture capital in the MENA region has been on the rise, with a record $1.5 billion in investments in 2020. As the startup ecosystem matures, the number of deals and the size of investments have continued to increase, indicating a positive trend for tech startups in the region.

One success story from Egypt is Fawry, a digital payment platform that went public in August 2019 and raised $90 million in its initial public offering (IPO). Another example is Vezeeta, an online healthcare booking platform that raised $40 million in a funding round in 2019. It's worth noting that "Fawry" is not only a success story but also an existing and retaining client of Robusta Studio, a Robusta Technology Group company that provides tech and digital solutions for startups and enterprises in the MENA region.

While the MENA region offers opportunities for investors, there are also risks involved. Startups in the region may face challenges in terms of regulatory and legal frameworks, as well as limited access to talent and resources. Additionally, the political and economic instability in some countries can impact the growth of startups and make it challenging for investors to predict the long-term success of a startup.

To mitigate these risks, it's important for investors to work with experienced venture builders and incubators that can provide startups with the resources and support they need to succeed. One such company is "Fibonacci," a venture builder that works with founders to accelerate the growth of their startups. Fibonacci is a Robusta Technology Group company that has a wide range of portfolios with startups that are creative and diverse in their services and scope. Fibonacci supports startups with relevant needed resources such as a Tech arm with "Robusta Studio," marketing services, legal services, business development, and venture growth mentorship. The resources provided by such companies can help startups overcome the challenges they face and increase their chances of success.

In conclusion, the MENA region offers significant opportunities for investors seeking high-growth potential investments, particularly in the technology sector. However, investors should be aware of the risks involved and work with experienced venture builders and incubators to mitigate these risks. "Fibonacci," a company by RTG, is a leading tech expert in Egypt that can help investors access a wide range of startups and support them with the resources they need to succeed.

Abdelrahman El Naka

Abdelrahman El Naka

Product Marketing Manager - Robusta Technology Group

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