E-Commerce Case Study - How RTG Grew Mazaya's Retail Sales X4
How Custom E-Commerce Solutions Revolutionized Sales and Efficiency.
Software Development. Business Development.
The Client
Mazaya Retail Group is a well-established entity specializing in retailing international consumer product brands in Egypt, including fragrances & cosmetics, fashion, lingerie, watches, and accessories. With more than 10 different brands, over 65 stores, and strategic locations in high-traffic shopping malls and street locations across Cairo, Alexandria, Tanta, and Mansoura, Mazaya continues to dominate the retail market.


The Challenge
Mazaya's challenges stemmed from the need to transition to the digital e-commerce era, enhancing their existing platform to depend less on their traditional strategy of opening more retail stores. Additionally, the diverse portfolio of brands under the Mazaya Group required individual e-commerce websites that would be operational promptly.

The Process
Robusta's process involved a fast-tracked development approach, prioritizing speed without compromising quality. For the fully customized Mazaya brand platform, the development time was 2 months. For other brands like Parfois, the same timeframe was applied but with the added benefit of developing a reusable base. The speed and efficiency of this process were further proven with the Etam platform's development which took only 12 days.
The Solution

The Impact
Go-Live Fast Approach
The speedy and efficient approach taken by Robusta proved invaluable in the development of 5 E-Commerce platforms (out of several new Brands) for each brand under the Mazaya Group.
Sales Impact
Notably, the new platform for the Mazaya brand saw a X4 increase in sales from the Go-live date in February 2023 until May 2023. This notable sales performance underscores the effectiveness of the custom e-commerce solution provided by Robusta.
The Results
Robusta's innovative and efficient solution for Mazaya Retail Group has yielded impressive results. The expedited Go-live process coupled with the customizable platform designs facilitated the seamless transition of Mazaya's diverse brands into the digital e-commerce realm. Measurable results from Robusta's solution include: