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Digitally Transforming a Leading Grocery Market in Egypt

The story of building three full systems to digitize an entire operations cycle

Software Development. UX/UI.

Introduction

One of the biggest grocery supermarkets in Egypt faced a challenge in streamlining its delivery process and operations. In order to keep up with the competition, the supermarket needed to introduce an ecommerce solution for mobile and web ordering. To achieve this, they partnered with Robusta Studio to digitally transform their operations through a comprehensive software project.

Solutions

To overcome these challenges, we implemented a comprehensive plan that involved integrating with Microsoft Dynamics Retail Management System, building three systems to digitize the entire operations cycle, and creating an Adobe Commerce store and native iOS and Android apps.

Challenges

One of the biggest challenges was integrating with the complex Microsoft Dynamics Retail Management System. We also faced challenges in building the three systems to digitize the entire operations cycle. Additionally, we needed to ensure that the entire system provided a seamless omnichannel experience for the users.

Software Systems Needed

The Impact

By partnering with Robusta Studio, the grocery market was able to digitally transform their operations and introduce an ecommerce solution for mobile and web ordering. The comprehensive plan involved integrating with Microsoft Dynamics Retail Management System, building three systems (order taking system, pickers system, and ecommerce system) to digitize the entire operations cycle, and creating a Magento Commerce store and native iOS and Android apps. The result was a seamless omnichannel experience for the users, boosting customer acquisition and generating a steady revenue increase month over month, and more efficient operations.

User Retention Rate
70%+
User Growth in the First Year
203%

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