The Impact of E-Commerce Across Saudi Industries

3 Mar 2024


Something amazing is happening in the business world of the Saudi Kingdom.

Saudi Arabia is now the 29th largest market for e-commerce, with a projected market volume of US $14,833.2 million by 2027.

Hobby/Leisure is the largest market and accounts for 24.6% of Saudi e-commerce revenue. It is followed by Electronics with 22.9%, Fashion with 18.0%, Furniture & Homeware with 11.4%, Care Products with 8.6%, DIY with 8.0%, and Grocery with 6.4%.

Are you a Marketing Director/Manager or Digital Transformation Director for one of these industries? Are you looking to drive innovation and enhance your organization's competitive edge?

If you are, you may be wondering how to leverage the e-commerce solutions that drive business growth. Your job is to implement strategies and technologies that lead to significant improvements. How do you get the help you need to make it happen?

Robusta Technology Group was founded to help emerging businesses like yours leverage technology to transform business processes, enhance customer experiences, and drive growth.

Let’s take a look at technology’s impact across Saudi industries and see how RTG can help you reach your business goals in 2024 and beyond.

The Rise of Saudi E-Commerce

Online shopping in the Kingdom has been on the rise across multiple sectors as the country works to develop infrastructure to become a key player in the evolving world of online shopping.

Before the COVID-19 pandemic, e-commerce in Saudi Arabia was not yet fully embraced by the majority of the citizens. A few large players were doing well, but among the general population there was not much confidence in online retailers. Payment options were limited, as were the types and variety of products available for online shopping.

The business environment is changing.

In 2024, the kingdom has a large and growing population with more disposable income and more access to technology (especially smartphones). The demand for online shopping has grown in the last couple of years, especially from the younger generation.

There’s huge opportunity here, which is why it’s important to take action now!

The Government Welcomes Tech Investment

The Saudi government had implemented various initiatives to support the growth of e-commerce, aimed at increasing the contribution of the digital economy to the country’s GDP.

The Saudi kingdom plans to derive 65% of its GDP from private business activities by 2030. The government has a broad target for attracting foreign investors as its focus moves from oil to technology. To sustain its diversification efforts, the kingdom will need to raise public expenditure by 12% to $355 billion, according to the Finance Ministry.

Here’s a great example: The recently-formed Public Investment Fund company Alat , an industrial electronics company with $100 billion in backing that aims to become a local manufacturing powerhouse.

Alat is launching with more than 30 product categories, including robotics, computing, digital entertainment, and advanced heavy machinery.

“We will passionately use technology to transform business,” said global CEO Amit Midha in a statement this month, adding that Alat’s “mandate is to transform the global industries of electronics and advanced industrials by creating a sustainable manufacturing hub leveraging the Kingdom’s solar, wind and green hydrogen clean energy.”

The kingdom is also investing in artificial intelligence and the Internet of Things for “smart cities.” The next few years will see increased demand for microprocessors and smart electronics and reduce dependence on foreign imports/

Fintech On The Rise, and RTG Can Help

Saudi Arabia has become an active market for startups in the MENA region. In 2023, total funding reached $2.3 billion. Some of the biggest deals included buy-now, pay-later platforms Tamara (with $340 million) and Tabby ($200 million), e-commerce site Floward ($165 million) and online groceries platform Nana ($133 million).

Thanks to fewer regulations and startup infrastructure development in Riyadh and elsewhere, an increasing number of startups from across the region are relocating their headquarters to Saudi Arabia in a bid to gain access to capital and the region’s largest market.

Opportunity for Partnership With RTG

As Saudi business grows, Robusta Technology Group is here to grow alongside you. With over a decade in e-commerce experience, Robusta provides Saudi businesses with a top-tier retail experience that is holistic, seamless, and effortlessly digital.

We offer customized digital solutions that are tailored to your business needs and achieve your growth objectives. From business analysis to product design and launch, our expertise spans across the entire product and customer journey to ensure optimal experiences and results for your business.

We deliver a range of immediate products promising immediate growth. These include plug-and-play solutions that fulfill all your business needs, from valuable data and insight tools to versatile and hassle-free e-commerce platforms to facilitate your digital transformation journey.

E-Commerce Summit: Where Saudi Businesses Can Make Connections

Robusta’s E-Commerce Summit is a grass-roots movement that explores trends, pains and opportunities for e-commerce across the MENA region. From corporate executives to brick-and-mortar retailers, and promising startups and ambitious young companies, over 3,000 attendees from across the region gather under the same roof for a unique networking experience driving the frontiers of e-commerce.

We welcome Saudi retailers and organizations to join us and forge new connections, whether they already have an e-commerce business or are looking to launch online platforms to improve customer experiences with personalized marketing and seamless online interactions.

E-Commerce Summit includes masterclasses where our Saudi partners get hands-on knowledge and best practices from renowned international experts. It’s an opportunity to network with industry-leading businesses with more than 50-plus solution providers.

Ready To Talk About Your Needs!

RTG is your lifelong success partner in the ever-evolving tech landscape. We are committed to being by your side every step of the way to empower your journey with cutting-edge solutions, unwavering support, and fresh perspectives and insights that ensure your growth. See how we empowered more than 500+ businesses in over 20 countries in becoming the e-commerce pioneers that lead the Region today.

And when you’re ready to work with us, contact us and we’ll begin the conversation.

Ahmed Abousafy

Ahmed Abousafy

Co-Founder & COO - Robusta

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