Industry Understanding

Tech . 4 Mar 2025

Generative AI has changed the way we work, and at Robusta Technology Group, it’s at the core of our operations. As a company that builds technology for a living, AI isn't just another tool for us—it’s central to how we build, innovate, and deliver solutions. We don’t just develop technology; we shape the way of how people interact with it. Embracing AI isn’t optional—it’s a key value for us to make it accessible and valuable for our markets and communities. But before we can unlock its full potential for others, we had to start by transforming the way we work internally.

Tech . 24 Feb 2025

Noha Asal is Design Manager at Robusta Studio, and she has a lot to say about application design and the considerations that go into building world-class solutions for MENA region businesses.*

E-commerce . 19 Jan 2025

The Rise of AI Personal Shopping Assistants: Redefining Conversational Commerce

IT Outsourcing . 10 Dec 2024

A well-organized team is critical to scaling, adapting, and maintaining a competitive edge. Without a strong, cohesive team, even the most innovative tech startups will fail.

Tech . 22 Nov 2024

As the Kingdom continues to invest in digital infrastructure and embrace technological advancements, the future outlook for tech and digital transformation in Saudi Arabia and the Middle East remains exceedingly bright.

E-commerce . 13 Oct 2024

Quick commerce, also known as q-commerce or on-demand delivery, is about delivering products to your customer within hours or even minutes of placing an order.

Tech . 4 Jul 2024

AI-based commerce is quickly becoming the preferred method of customer support, overtaking traditional phone, email, and in-person services. Used correctly, it gives your customers unmatched convenience while giving you efficiency and access to detailed analytics that conventional methods cannot provide.

E-commerce . 25 Jun 2024

Marketing automation involves using software and technology to streamline, automate, and measure marketing tasks and workflows. For e-commerce businesses, marketing automation can significantly impact growth by enhancing efficiency, personalizing customer interactions, and improving overall marketing effectiveness.

E-commerce . 13 Jun 2024

The E-Commerce landscape has seen a rapid shift to keep up with the demands of the modern consumer. Q-Commerce is the solution to these growing demands.

Tech . 20 May 2024

Octopus and Robusta are creating tailored hub solutions to connect companies with top talent sourced from Egypt’s highly educated and multilingual workforce. We’re using technology to make our HR process as efficient and effective for our partners as it can possibly be.

Ecosystem . 15 May 2024

In an era defined by rapid technological advancements and digital transformation, the demand for skilled tech talent has never been higher. Across Europe, companies are facing significant challenges in meeting their talent needs, leading to a growing reliance on outsourcing and offshoring to address skill shortages and drive innovation.

IT Outsourcing . 29 Apr 2024

Robusta Technology Group’s Octopus division specializes in building high-performing, fully engaged tech teams for international companies. We can help you build your tech hub by giving you access to the top talent in the region.

E-commerce . 18 Apr 2024

The MENA region is adapting to utilize Adobe Commerce. Formerly known as Magneto Commerce, the platform is enhancing e-commerce success by offering a scalable and flexible program that supports over $100 billion in gross merchandise volume.

E-commerce . 17 Apr 2024

Explore the booming online shopping trends and strategies to elevate your e-commerce store with RTG's CEO Hussein Mohieldin. From operational excellence to strategic partnerships, learn how to thrive in the evolving digital economy.

Tech . 27 Mar 2024

Creating amazing customer experiences is a top priority for visionary business owners and directors in Egypt, Saudi Arabia and throughout the region.

Tech . 17 Mar 2024

As the UAE anticipates the next wave of tech partnerships, leaders foresee an exchange of knowledge, research, and investment opportunities, aiming to stimulate innovation and expand networks. Robusta Technology Group stands ready to facilitate these partnerships, driving innovation, value creation, and tangible outcomes for UAE businesses.

E-commerce . 3 Mar 2024

Discover how Saudi Arabia has become the 29th largest e-commerce market, projected to reach US $14,833.2 million by 2027.

Ecosystem . 21 Feb 2024

Discover how visionary leaders drive positive community impact through cutting-edge solutions, narrowing the digital gap and transforming lives. Explore the intersection of technology and social change, and read on to discover how Robusta Technology Group empowers leaders to stay ahead of advancements, fostering lasting community impact.

E-commerce . 11 Jan 2024

In the fast-paced world of E-commerce, the role of a Product Manager is to successfully navigate through a continuous cycle of design, build, launch, analyze, and repeat. Join us as we explore the seamless interplay of insights, unraveling the pivotal role of the Product Manager in shaping the customer journey and maximizing product value for users and businesses.

E-commerce . 11 Jan 2024

In the dynamic world of E-commerce, success comes from blending Key Performance Indicators (KPIs) with the art of engaging customers and driving conversions. Let's explore this strategic journey, combining insights from the importance of KPIs to practical tips for outstanding customer experiences.

E-commerce . 25 Oct 2023

In the competitive and ever-evolving landscape of e-commerce, businesses must continuously innovate and adapt to succeed. One effective strategy to thrive in this challenging environment is to establish strategic partnerships within the industry. This article sheds light on the remarkable success achieved through the unique collaboration between Robusta Technology Group (RTG), a prominent provider of digital solutions and services, and Mazaya, Beauty & Fashion retail leader in the Egyptian market

Tech . 21 Aug 2023

In the realm of tech, we at Robusta Studio always strive to overcome challenges with innovation. One significant challenge we tackled head-on was the outdated method of conducting performance reviews, peer reviews and evaluation as our old method contained a lot of limitations in tracking and data extraction. This internal predicament prompted us to rethink our strategy, leading to a transformative shift that improved our processes and serves as a guiding light for businesses facing similar challenges in customer experience.Not only does the tool that we developed internally overcome the challenges we faced, but it also will have a major impact on how we allocate teams to projects going forward.

IT Outsourcing . 13 Apr 2023

The traditional recruitment process involves businesses posting job vacancies and waiting for potential candidates to apply. However, the current job market is competitive, and top talent is often already employed. That's where reverse recruiting comes in, and it's changing the game in talent acquisition.

IT Outsourcing . 13 Apr 2023

Egypt has emerged as a tech talent hub in recent years, with its large pool of highly skilled and educated workers in the tech industry. According to a report by the International Data Corporation (IDC), the ICT sector in Egypt is projected to grow at a compound annual growth rate of 14.4% from 2019 to 2024, making it one of the fastest-growing tech industries in the Middle East and North Africa region.

Ecosystem . 13 Apr 2023

Egypt’s tech ecosystem has been rapidly growing and has already made a name for itself in the global tech scene. With an increasing number of tech startups, multinational companies, and world-class talent, Egypt is becoming a hub for innovation, creativity, and entrepreneurship.