The Shift Towards Quick Commerce: A New Era in E-commerce

13 Jun 2024


The modern customer’s needs are ever-changing and that calls for a shift in the landscape of e-commerce. Quick Commerce, or Q-commerce, is emerging as the latest game changer in the digital realm that is reshaping the way businesses and consumers interact. This shift offers unprecedented speed and convenience in online shopping to meet the modern customer’s demands. At Robusta Technology Group (RTG), we are excited to explore this dynamic shift, leveraging cutting-edge technology to deliver tailor-made solutions that cater to the dynamic needs of companies venturing into the Q-commerce space.

Understanding Quick Commerce

Quick commerce, referred to as Q-commerce, is a type of e-commerce where emphasis is on quick deliveries, typically in less than an hour. It originally started with food delivery and has since expanded to other markets such as online shopping.

The modern customer now demands speed above other factors; from takeaway food to online shopping, the sooner a customer has their purchase in their hands, the better. Q-commerce is e-commerce in a new, faster form; it combines the merits of traditional e-commerce with innovations in last-mile delivery, where speed of delivery is the main differentiator.

In Q-commerce, delivery is not in days but in minutes—30 or less, to stay competitive. This has expanded the breadth of what individuals can order, with perishable goods like groceries being a significant niche for Q-commerce companies. It tends to focus on smaller quantities of fewer goods, catering to needs such as a missing ingredient urgently required for a recipe already in progress.

Advantages of Q-Commerce

  • Speed: Delivery times are often reduced to under an hour, meeting the needs of time-sensitive consumers.
  • Convenience: Consumers can order a wide range of products from the comfort of their homes.
  • Efficiency: Businesses can streamline their supply chains and improve operational efficiency.

The Q-Commerce Landscape

The Q-commerce market is poised for significant growth. Currently valued at around $300 million, it is expected to grow exponentially to reach $5 billion within the next five years. Key players in this market include Meituan, Gojek, Grab, Delivery Hero, Glovo, Blinkit, Rappi, GoPuff, Instacart, and Postmates. These companies are leading the way in offering rapid delivery services that cater to the modern consumer's demand for speed and convenience.

The Q-commerce market link is poised for significant growth in the MENA region, including Egypt. According to Statista , the market is expected to reach a revenue of USD 337.90 million in 2024, with a projected annual growth rate (CAGR 2024-2029) of 14.63%. This will result in an estimated market volume of USD 668.80 million by 2029.

In the MENA region, the Q-commerce market is set to reach USD 47 billion by 2030, growing at an impressive 17% CAGR . Key players driving this growth in this market include include Quiqup, Talabat, and Careem, These companies are leading the way in offering rapid delivery services that cater to the modern consumer's demand for speed and convenience.

Due to this unprecedented growth it's crucial to understand how external factors have significantly influenced consumer behaviour, hence explaining the rapid adoption and growth of the q-commerce market.

The Impact of COVID-19

This shift in consumer behaviour can be traced back to the start of the COVID-19 pandemic. Lockdowns and social distancing measures led to a surge in demand for online deliveries, particularly for groceries and essential items. Consumers increasingly sought faster and more reliable delivery services, which Q-commerce platforms were able to provide. This shift in consumer behavior has solidified the role of Q-commerce in everyday life, making it a staple in the retail and delivery sectors.

Key Insights

  • Shift in Consumer Behavior: The pandemic led to a drastic change in consumer shopping habits, with a notable decline in in-store purchases as consumers adopted online shopping to avoid exposure to the virus.
  • Growth in E-Commerce and Q-Commerce: The MENA region witnessed significant growth in the e-commerce sector during the pandemic, with consumers seeking quick, convenient, and contactless shopping solutions .
  • Sustained Demand Post-Pandemic: Even as restrictions eased, the demand for Q-commerce remained high. The convenience and speed of delivery have led to a lasting change in consumer expectations and shopping behavior.

Other Factors Driving the Shift to Q-Commerce

Aside from the pandemic, several other factors have contributed to the growth of Q-commerce in the MENA region:

  1. Urbanization and Population Growth: Rapid population growth in cities across the MENA region has created fertile ground for the expansion of Q-commerce. Urban consumers, particularly in densely populated areas, value the convenience of having goods delivered quickly to their doorsteps.
  2. Increased Internet and Smartphone Penetration: The proliferation of smartphones and improved internet connectivity have made it easier for consumers to access Q-commerce platforms.
  3. Changing Consumer Preferences: Modern consumers, especially younger demographics, prefer convenience and time-saving solutions . Q-commerce aligns perfectly with these preferences by offering fast delivery times, often within an hour.

Benefits of Q-Commerce

Q-commerce offers several benefits for businesses looking to stay competitive in the online retail market:

  1. Enhanced Customer Loyalty: Offering fast and reliable delivery services can significantly boost customer satisfaction and loyalty. Customers are more likely to return to businesses that can meet their needs quickly and efficiently.
  2. Expanded Market Reach: Q-commerce allows businesses to reach a broader audience, including those who prefer online shopping over visiting physical stores. This expanded reach can lead to increased sales and market penetration.
  3. Operational Efficiency: By integrating Q-commerce solutions, businesses can streamline their supply chains and improve operational efficiency. Advanced analytics and data insights provided by Q-commerce platforms can help businesses optimize inventory management and logistics.

The Future of Q-Commerce in the MENA Region

At RTG we are making strides to move alongside this progression in consumer behaviour. We believe that the future of Q-commerce in the MENA region looks promising, with continuous growth and innovation expected. Key trends likely to shape the future include:

  1. Technological Innovations: Advancements in AI, robotics, and drone delivery could enhance the efficiency and reach of Q-commerce platforms, making rapid delivery even more accessible.
  2. Expansion into New Markets: Companies are likely to expand their Q-commerce services to new cities and countries within the MENA region, driven by the increasing demand for convenient and quick delivery solutions.
  3. Focus on Sustainability: There will likely be a greater focus on sustainability initiatives, such as eco-friendly packaging and the use of electric delivery vehicles. This shift towards sustainability will be essential for businesses to meet the growing demand for environmentally responsible practices.


As Q-commerce continues to redefine the e-commerce landscape, Robusta Group is committed to empowering businesses with innovative tech solutions that cater to this evolving market. Our expertise in developing websites, platforms, and e-commerce sites positions us as your trusted partner in navigating the dynamic world of quick commerce, driving sustainable growth and success.

For more insights into leveraging technology for business growth, visit our blogs .

Shahd El Sayed

Shahd El Sayed

CO-OP Student - RTG

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