Befit 360
The digitization story of Egypt’s first Health and Fitness Giant.
Business Development. UX/UI.
The Story of Befit 360
Befit is an Egyptian based health and fitness giant. Started in 2013, Befit started with a mission to provide people with a better quality of life through health and fitness, and has been fulfilling the mission ever since. With over 17 venues, 150 coaches, and 58,000 users, the company is a health and fitness icon.
The Solution
Robusta's solution for Befit 360's challenges included a comprehensive package of services. The Befit app created by Robusta consolidated all information and updates in one place. Customers can use the app to track their schedules, create personalized schedules, and monitor their workout progress. Additionally, Robusta introduced a universal currency where users purchase “points” in bulk and perform all their purchases directly through the app, simplifying pricing and making it easier for users to purchase. Befit's in-house loyalty program, designed to retain customers and motivate them to keep coming back, provides exclusive discounts, partnerships, and more, creating brand ambassadors out of members.
The Challenge
As the company grew, they began to realize how outdated the traditional health and fitness operations were. Receptionists recording people’s remaining classes, having to go through the company website or social media to know the schedule, manually recording payments in excel sheets - the typical, indistinct process of gyms and fitness centres before the digital transformation era. With more health clubs opening up, the company discovered the need to digitize.
The Process
The Impact
Streamlined Operations: Consolidated Dashboard for Seamless Experience 
Easier service moderation and finance tracking with one consolidated dashboard for all stakeholders to view resulting in a more seamless experience for both users and Befit employees.
Boosting Customer Lifetime Value: Dynamic Offerings for Increased Acquisition 
Higher CLTV: Increasing customer acquisition and customer lifetime value with different offerings in the app instead of a plateau, stagnant offer.
Data-Driven Decisions: Marketing Analytics for Better Customer Experiences 
Marketing analytics that lead decisions: with over 190 services, analytics enable Befit to know which class, hub, and coaches are performing best providing data that helps provide users with better customer experiences.
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