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A Holistic Ecommerce Solution for a Large Hypermarket

One of the largest hypermarkets in Egypt, faced the challenge of growing their customer base and acquiring new customers in an increasingly competitive market. To address these challenges, they partnered with Robusta Studio to design and implement a comprehensive ecommerce solution, enabling them to leverage the power of digital platforms and reach a wider audience.

Business Development. Software Development.

Background

The hypermarket's strategic approach of establishing large branches on the outskirts of major cities and offering competitive pricing had been successful in attracting customers who made weekly, biweekly, or monthly visits to fulfill their household needs. However, with the emergence of quick commerce and the growing penetration of ecommerce stores in Egypt, the hypermarket faced the need to adapt and provide a digital offering to meet changing customer expectations. They also lacked an overview of customer data and struggled to communicate their latest offers and discounts effectively.

The Solution

1. Ecommerce Website and Mobile Apps: We developed an intuitive and user-friendly ecommerce website and mobile applications built on top of headless Magento technology. This allowed customers to browse and purchase products conveniently from the comfort of their homes. 2. Order Picking and Packing App: We created an efficient order picking and packing application for their employees to streamline the fulfillment process. The app ensured quick and error-free order processing, enhancing the overall delivery experience for customers. 3. Seamless User Experience: The solution provided a seamless browsing and shopping experience, even for complex orders. Customers could effortlessly order a mix of weighted items, such as 200g of cheese, and additional products like a new set of AirPods. 4. Data Analytics and Business Intelligence: The solution incorporated robust data analytics and business intelligence capabilities, providing their team with valuable insights into customer behavior, purchasing patterns, and sales performance.

The Challenge

The hypermarket encountered several challenges that necessitated the implementation of a comprehensive ecommerce solution: 1. Growing Customer Base: They needed to expand their customer base and attract new customers amidst rising competition from quick commerce and ecommerce stores. 2. Lack of Customer Data: The absence of a centralized system prevented the hypermarket from gaining insights into customer preferences, behaviors, and purchase history, hindering personalized marketing efforts. 3. Communication and Engagement: They struggled to communicate their latest offers and discounts to their existing customer base effectively, limiting their ability to drive customer loyalty and engagement.

The Process

The Impact

Competitive Advantage icon

By offering a seamless ecommerce experience, they positioned themselves as an innovative and customer-centric hypermarket, differentiating themselves from competitors and staying ahead in the market.

Enhanced Data Analytics icon

he solution provided their team with comprehensive data analytics and business intelligence, allowing them to gain insights into customer preferences, optimize marketing strategies, and improve operational decision-making.

Customer Acquisition Growth icon

The hypermarket experienced a steady double-digit month- on-month increase in customer acquisition, attracting new customers through their digital platforms

Customer Base Retention icon

The ecommerce solution enabled the hypermarket to retain their existing customer base by providing a convenient and accessible digital shopping experience.

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