How we helped Mazaya scale +500% Through E-Commerce

Translating offline success into digital growth

Business Development. Software Development. UX/UI.

Mazaya Egypt: From Offline Giant to Digital Trailblazer

Mazaya Egypt, a household name and consumer powerhouse, had built its empire on the back of tremendous offline success. Its products were everywhere, from the bustling streets of Cairo to remote towns, cementing its place in the hearts of millions. But as the digital revolution swept through Egypt and beyond, Mazaya faced a daunting challenge: how to translate its offline dominance into the burgeoning e-commerce market. The dream was simple but ambitious—grow sales without adding new retail outlets. Yet, even with the pandemic accelerating online shopping trends, Mazaya’s initial e-commerce efforts fell short of expectations. It became clear that success in the digital market required more than just an online presence.

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The Roadblocks

- No Centralized Warehouse: Managing inventory for a company of Mazaya’s size is no small feat. With no centralized warehouse to streamline stock fulfillment, they faced delays, inefficiencies, and missed opportunities to meet customer demand quickly and effectively. -Limited Digital Infrastructure: Mazaya’s diverse portfolio of 10+ brands lacked the robust digital systems needed to seamlessly connect operations, marketing, and customer engagement. Each brand operated in its silo, making it difficult to leverage data or create a unified customer experience.

The Realization

It became clear to Mazaya that succeeding in e-commerce was not just about setting up a website or running flashy digital ads. It required a complete transformation—a tech-first approach to reimagine their supply chain, operations, and customer experience. The foundation for this transformation lay in strengthening their tech infrastructure. From streamlining inventory processes to investing in scalable digital solutions, Mazaya began to pave the way for its next chapter: becoming not just an offline giant but a leader in the digital marketplace. The journey was far from over, but with a renewed focus on infrastructure and innovation, Mazaya Egypt was ready to rewrite its story—one where offline success seamlessly translated into digital dominance.

Building from Scratch

- Order Dispatching System: Leveraging physical stores across the country to fulfill online orders. - Custom Tech Stack: Developing unique technology solutions compatible with current ERP. - Complex Logistics: Enabling stock transfers and deliveries from 50+ locations. Creating an integrated ecosystem from start to finish completes and enhances the end customer experience

Our Unique Partnership

A strong supply chain

Brand loyalty

Visionary leadership open to digital

The E-commerce Transformation from the ground-up

Our engagement was built on long-term strategies to ensure the work would continue to add value for years to come.

Strategic Impact

Today, Mazaya’s e-commerce revenue surpasses many physical locations. It’s a testament to the fact that legacy brick-and-mortar businesses with the right mindset and leadership can go digital with great success. Key is not to rush into new things, but devise a strong plan first.

digital revenue growth in the first year

20x

reduction in delivery SLA (order-to-delivery time)

60%

YoY revenue increase

156%

YOY customer acquisition increase

48%

YOY Order Increase

64%

Stock and reservation accuracy

90%