Industry Understanding

Ecosystem . 13 Apr 2023

Egypt’s tech ecosystem has been rapidly growing and has already made a name for itself in the global tech scene. With an increasing number of tech startups, multinational companies, and world-class talent, Egypt is becoming a hub for innovation, creativity, and entrepreneurship.

IT Outsourcing . 13 Apr 2023

Offshoring has long been a popular strategy for companies looking to access a global talent pool while reducing costs. However, traditional offshoring has its drawbacks, including high turnover rates, cultural and communication barriers, and difficulty managing remote teams from afar.

Ecosystem . 27 Feb 2023

The MENA region has witnessed significant growth in the startup ecosystem over the past few years, with a focus on technology-driven startups. The region's favourable market conditions, combined with the increasing availability of capital, have created opportunities for investors seeking high-growth potential investments.

E-commerce . 21 Feb 2023

The real estate industry in the MENA region is undergoing a digital revolution, with PropTech at the forefront of this change. According to a report by Property Finder, 81% of property buyers in the UAE use online platforms to search for properties, and this trend is expected to continue. In Egypt, the government's focus on digitalization has led to the growth of the PropTech industry, with startups like Aqarmap and Sakneen leading the way.

Tech . 10 Feb 2023

The Struggle When you’re in product, there’s always a struggle of how to build a product (or feature) that is both scalable and valuable within the limitations that exists from the internal and external stakeholders. In this article, we’ll mainly be talking about the limitations provided by the most notorious stakeholder: the client. The client is the big guy, the one who pays and the one with the expectations. However, it’s important to point out that the client is not the end user. The age-old story is that the client wants something, a certain feature per say, that they think is super cool, but it may not matter at all to the end user.

E-commerce . 9 Feb 2023

It’s not surprising that the most common way for shoppers to look for products is through search. As UI/UX designers, we spend a lot of time designing navigation, menus, and categories to make sure they are easily accessible and create a smooth experience for the user. Only to find that users just use the search bar instead. You’d think that most e-commerce sites would aim to provide the best experience for on-site search as a result, but according to the Baymard Institute, 42% of all sites give a below than acceptable search performance, UX-wise. So, to avoid being one of those sites, here are the top 10 things you can do to make sure you provide an incredible search experience for your users.

Tech . 29 Jan 2023

The MENA region is undergoing a significant digital transformation that is changing the way businesses operate. Emerging technologies such as AI, blockchain, and IoT are driving this transformation, and companies that are willing to invest in digital strategies are reaping the benefits. However, there are cultural and organizational changes required to successfully implement digital strategies. In this article, we will examine the digital transformation journey of companies in the MENA region, with a focus on the role of emerging technologies, cultural and organizational changes required, and the lessons learned along the way.