Industry Understanding

E-commerce . 5 Feb 2023

It’s not surprising that the most common way for shoppers to look for products is through search. As UI/UX designers, we spend a lot of time designing navigation, menus, and categories to make sure they are easily accessible and create a smooth experience for the user. Only to find that users just use the search bar instead. You’d think that most e-commerce sites would aim to provide the best experience for on-site search as a result, but according to the Baymard Institute, 42% of all sites give a below than acceptable search performance, UX-wise. So, to avoid being one of those sites, here are the top 10 things you can do to make sure you provide an incredible search experience for your users.

Tech . 29 Jan 2023

The MENA region is undergoing a significant digital transformation that is changing the way businesses operate. Emerging technologies such as AI, blockchain, and IoT are driving this transformation, and companies that are willing to invest in digital strategies are reaping the benefits. However, there are cultural and organizational changes required to successfully implement digital strategies. In this article, we will examine the digital transformation journey of companies in the MENA region, with a focus on the role of emerging technologies, cultural and organizational changes required, and the lessons learned along the way.

Ecosystem . 29 Jan 2023

The MENA region has witnessed significant growth in the startup ecosystem over the past few years, with a focus on technology-driven startups. The region's favourable market conditions, combined with the increasing availability of capital, have created opportunities for investors seeking high-growth potential investments.