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Industry Understanding

Explore the wealth of knowledge and expertise that RTG brings to the world of technology through our blogs. Dive into our content where our team share valuable insights, tips, and best practices gleaned from years of working in the industry.

Insights

The 'PropTech' Revolution in MENA's Real Estate Industry

E-commerce . 21 Feb 2023

The 'PropTech' Revolution in MENA's Real Estate Industry

The real estate industry in the MENA region is undergoing a digital revolution, with PropTech at the forefront of this change. According to a report by Property Finder, 81% of property buyers in the UAE use online platforms to search for properties, and this trend is expected to continue. In Egypt, the government's focus on digitalization has led to the growth of the PropTech industry, with startups like Aqarmap and Sakneen leading the way.

The Challenges and Triumphs of Being a Product Manager

Tech . 10 Feb 2023

The Challenges and Triumphs of Being a Product Manager

The Struggle When you’re in product, there’s always a struggle of how to build a product (or feature) that is both scalable and valuable within the limitations that exists from the internal and external stakeholders. In this article, we’ll mainly be talking about the limitations provided by the most notorious stakeholder: the client. The client is the big guy, the one who pays and the one with the expectations. However, it’s important to point out that the client is not the end user. The age-old story is that the client wants something, a certain feature per say, that they think is super cool, but it may not matter at all to the end user.

10 Ways to Design for Optimized Search in E-commerce

E-commerce . 9 Feb 2023

10 Ways to Design for Optimized Search in E-commerce

It’s not surprising that the most common way for shoppers to look for products is through search. As UI/UX designers, we spend a lot of time designing navigation, menus, and categories to make sure they are easily accessible and create a smooth experience for the user. Only to find that users just use the search bar instead. You’d think that most e-commerce sites would aim to provide the best experience for on-site search as a result, but according to the Baymard Institute, 42% of all sites give a below than acceptable search performance, UX-wise. So, to avoid being one of those sites, here are the top 10 things you can do to make sure you provide an incredible search experience for your users.

Digital Transformation in the MENA Region

Tech . 29 Jan 2023

Digital Transformation in the MENA Region

The MENA region is undergoing a significant digital transformation that is changing the way businesses operate. Emerging technologies such as AI, blockchain, and IoT are driving this transformation, and companies that are willing to invest in digital strategies are reaping the benefits. However, there are cultural and organizational changes required to successfully implement digital strategies. In this article, we will examine the digital transformation journey of companies in the MENA region, with a focus on the role of emerging technologies, cultural and organizational changes required, and the lessons learned along the way.