The 'PropTech' Revolution in MENA's Real Estate Industry

21 Feb 2023


The Digital Revolution in MENA's Real Estate Industry: How to Stay Ahead

The real estate industry in the MENA region is undergoing a digital revolution, with PropTech at the forefront of this change. According to a report by Property Finder, 81% of property buyers in the UAE use online platforms to search for properties, and this trend is expected to continue. In Egypt, the government's focus on digitalization has led to the growth of the PropTech industry, with startups like Aqarmap and Sakneen leading the way.

What's driving the digital transformation in the PropTech industry? The increasing urbanization in the region, the government's initiatives to promote digitalization, and the increasing investor interest in the industry are key factors. Virtual property tours, 3D modeling, and augmented reality are some of the technologies that are transforming the industry. For instance, Dubai-based property developer Emaar Properties launched a virtual reality platform that allows customers to take a virtual tour of its properties.

Smart home technologies are also gaining traction in the region, with the market expected to reach $2.34 billion by 2025. Online real estate marketplaces, like Bayut and Property Finder, are providing greater convenience and transparency to buyers and sellers. Meanwhile, blockchain applications in the real estate industry are expected to streamline property transactions, reduce the need for intermediaries, and increase security and transparency.

However, there are challenges to overcome, such as limited access to technology in some areas, resistance to change and adoption of new technologies, and regulatory challenges and legal issues related to the use of new technologies. To stay ahead in this digital revolution, real estate CEOs and marketing managers in MENA must embrace new technologies, be proactive in adopting digital solutions, and partner with trusted tech consultancies, such as Robusta Group.

In conclusion, the digital revolution is transforming the real estate industry in MENA, and it's time for businesses in the industry to embrace it. Key players such as Orascom Developments, Palm Hills Developments, MNHD, and many others, are leading the way in this transformation, and partnering with trusted tech consultancies is essential to stay ahead in this rapidly changing industry. To stay ahead in this digital revolution, it's time to embrace new technologies and join the digital revolution.

Mazin Salah

Mazin Salah

Marketing Executive - Robusta Technology Group

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