Brewing Success: The Rise of a Coffee Shop

Digitally Transforming a Leading Coffee Shop Brand in Egypt.

Software Development. Business Development.

Introduction

The COVID-19 pandemic forced many businesses to shut down or drastically change their operations. For one of the leading coffee shop brands in Egypt, the pandemic presented a unique challenge. To keep the business working and growing during the lockdown, they partnered with Robusta to create digital alternatives through a comprehensive software project.

Results

The system was a big hit and helped the brand acquire thousands of customers and generate millions in revenue. The contactless ordering system also proved to be efficient for the baristas, allowing them to focus on making quality coffee. The entire system also availed the data needed for decision making later on.

Solutions

To overcome this challenge, we implemented a comprehensive plan that involved creating an ecommerce store to sell DIY coffee kits and designing and implementing a full contactless instore and curbside ordering experience. The system consisted of a customer-facing web app, a store management dashboard, and a barista tablet app to receive the orders on. We ensured that the system provided an easy-to-use and seamless experience for the customers while being efficient for the baristas.

Challenges

One of the biggest challenges was to be able to design and implement a contactless ordering system during the lockdown to get the stores working again. We needed to ensure that the system provided an easy-to-use and seamless experience for the customers while being efficient for the baristas.

Background

At the beginning of the lockdown, we sat down with the client and conducted a design sprint to come up with possible solutions. We started by creating an ecommerce store that would sell DIY coffee kits for people to have their quality coffee experience at home. As the lockdown eased, people started going out again but were afraid of human contact. Accordingly, we needed to be agile and find a fast solution to get the stores on the ground working again. We designed and implemented a full contactless instore and curbside ordering experience where customers were able to view the menu, order, pay, and earn loyalty points without having any direct human contact except for getting the order itself from the counter.

Conclusion

By partnering with Robusta, the coffee shop brand was able to digitally transform their operations and provide digital alternatives to keep the business working and growing during the lockdown. The comprehensive plan involved creating an ecommerce store to sell DIY coffee kits and designing and implementing a full contactless instore and curbside ordering experience. The result was a seamless and efficient experience for the customers and baristas, helping the brand acquire thousands of customers and generate millions in revenue while availing the data needed for decision making later on.

Conversion Rate

51%

Returning Users

35%

MoM user growth

30%+