HyperOne
Headless Magento e-commerce, a staff order-picking app, and full data analytics — delivering double-digit month-on-month customer acquisition growth for one of Egypt's largest hypermarkets.
HyperOne faced hurdles including expanding their customer base amid increased competition, lacking centralized customer data for personalized marketing, and struggling with effective communication. These challenges drove them to adopt a comprehensive ecommerce solution to overcome these issues and improve their operations.
We partnered with HyperOne to develop a customized ecommerce solution, including user-friendly websites and apps powered by Magento for easy shopping. An optimized order processing app improved fulfillment, while comprehensive data analytics offered insights into customer behavior and sales trends.
Robusta conducted detailed consultations with the HyperOne team to deeply understand their goals, operational challenges, and specific requirements — ensuring the solution was designed around real needs rather than assumptions.
Based on the gathered requirements, Robusta designed a holistic e-commerce architecture that addressed HyperOne's unique scale, their mixed-product catalog (including weighted goods), and their customer engagement goals.
The team developed the e-commerce website, customer mobile apps, and employee order picking and packing app — all rigorously tested to ensure seamless functionality, exceptional user experience, and reliable performance under real-world conditions.
The full solution was seamlessly integrated with HyperOne's existing infrastructure and deployed across their e-commerce platforms — with minimal disruption to ongoing operations.
Comprehensive training programmes were run to equip HyperOne employees with the skills to operate the order picking and packing app effectively. Ongoing technical support ensured any issues were resolved quickly.
HyperOne's e-commerce transformation shows what's possible when a large, operationally complex retailer commits fully to digital. By building a platform that handled the real-world messiness of a hypermarket — from weighted goods to employee workflows — Robusta delivered a solution that grew HyperOne's customer base, retained its loyal shoppers, and gave its team the data to make smarter decisions every day.
