Industry Case Studies
Explore how we partner with enterprise leaders to build scalable digital solutions that drive measurable business transformation.
Konouz Egypt: Bringing Authenticated Replicas of Egyptian Antiquities to the Digital World
A new Shopify e-commerce experience for the first company in Egypt and the Middle East dedicated to producing authenticated replicas of Egyptian antiquities — in collaboration with the Ministry of Tourism and Antiquities.
Oriental Weavers: A UX/UI Transformation Built Around Effortless Rug Discovery
A 2.5-month Magento UX/UI revamp for the world's largest machine-woven rug manufacturer — anchored by an interactive 'Rug Finder' that guides customers to the perfect rug based on room, size, and style.
Raya Shop: The Story of How Design Can Influence Conversion
A complete platform rebuild and UX transformation for Egypt's largest electronics e-commerce site — 112% YoY revenue growth, lower cart abandonment, and maximised conversions.
How Mazaya Scaled +500% Through E-Commerce: From Offline Giant to Digital Trailblazer
5X revenue growth in year one, +125% revenue YoY, and a +150% CAGR — a full e-commerce venture transforming a 28-year retail group of 11 fashion and beauty brands across 90+ branches into a digital-first business.
Spinneys Loyalty Program: Redefining Customer Engagement Through Tiered Rewards
94.83% retention rate, 16.5% AOV increase, and 16,000 repeat customers per period — delivered through a Magento-integrated tiered loyalty program built in one year.
4X Conversion Rate: Redefining Online Grocery in Egypt
Industry-leading conversion rate and 20% MoM revenue growth through a holistic, customer-centric digital grocery experience.
A Holistic E-Commerce Solution for Egypt's Largest Hypermarket Chain
RTG Ventures took end-to-end ownership of HyperOne's e-commerce business — strategy, operations, technology, and customer experience — driving orders up 30.9% and unique customers up 21.5% year over year.
Speedi: Scaling Al Othaim's E-Commerce from 400 to 1,000 Daily Orders
Built and maintained Speedi — Al Othaim's e-commerce platform — solving inventory sync issues and scaling daily orders from 400 to 1,000 with 11M+ marketing campaign visits.
Mummerz: A Complete Digital Platform for Mothers & Children
An integrated e-commerce website and mobile app with gift registry, real-time chat support, and parenting content — serving mothers with a seamless shopping and guidance experience.
Conversational Commerce Solutions for a Saudi Lighting Manufacturer
How Robusta transformed the online shopping experience for a leading Saudi lighting manufacturer — bringing the in-store consultation experience to WhatsApp, in Saudi dialect, from inquiry to payment.
Talabya: Digitizing Mondelez's B2B Distribution Network
A direct ordering app replacing Mondelez's cash van sales approach — 70% cost reduction, 10K+ monthly users, and 30% revenue growth.
PepsiCo × 7Up: Messenger Chatbot Driving 500K Coupon Redemptions
A Ramadan Messenger chatbot integrated with video ads and barcode scanning — 500K coupons redeemed, 2.8-point brand awareness lift, and 5.4-point campaign awareness lift.
P&G Egypt: A Suite of Apps Digitizing Operations Across All Departments
From sales and manufacturing to HR and marketing — a full suite of internal apps transforming how P&G Egypt operates across every function.
Bloom: A Seamless Pharmacy E-Commerce Experience
A user-friendly pharmacy platform with advanced product search, secure order management, and integrated customer support — improving discoverability and enabling efficient digital transactions.
Wayak: Senior-First Pharmacy App with Recurring Orders & Prescription Uploads
A user-centric e-commerce app tailored for senior citizens — personalized medicine reminders, recurring orders, prescription uploads, and a full operational dashboard for the Wayak team.
Nuniz Cairo: Scaling a Design-First Shopify Experience Across Markets
A full Shopify storefront transformation for Nuniz Cairo, combining UX/UI redesign, performance optimization, international expansion, and Arabic RTL localization.
ALDO Egypt: Launching a Global Footwear Brand Online in Two Months
Robusta launched ALDO's first Egyptian e-commerce store with a custom-designed Shopify experience, complete Arabic and RTL localization, and a stable go-live delivered in two months.
PUMA Egypt: Bringing a Global E-Commerce Experience to the Local Market
Robusta custom-built PUMA's first dedicated e-commerce store in Egypt, adapting the global brand's UX/UI design system to Shopify with complete Arabic and RTL localization.
Timberland Egypt: Bringing a Global Outdoor Brand Online for the Local Market
Robusta launched Timberland's first Egyptian e-commerce store by implementing the brand's global design system on Shopify with complete Arabic and RTL localization.
Shell Lubricants Egypt: Reimagining Automotive Commerce on Shopify 2.0
Robusta redesigned and rebuilt Shell Egypt's store on Shopify 2.0, adding vehicle-specific product discovery, oil-change booking, and Arabic localization — driving 104% growth in gross sales.
Zynah: AI WhatsApp Shopping Agent for Seamless Regional Commerce
RTG built an AI-powered WhatsApp shopping agent connected to Zynah's Shopify store — enabling real-time product recommendations and order placement in a single chat conversation, across Egypt, UAE, KSA, and Kuwait.
Digitally Transforming a Leading Coffee Shop Brand in Egypt: The Cilantro Story
51% conversion rate, 35% returning users, and 30%+ MoM growth — a pandemic-born digital transformation that kept Cilantro growing when every physical store was forced to close.
Leading an Automotive Industry to Digital Empowerment: The Fit & Fix Story
Egypt's first digital automotive platform — 137% YoY revenue growth, 4,400+ new customers, and 261 returning customers through a knowledge-first UX and a best-in-class e-commerce experience.
Vera: The AI Agent Transforming Client Engagement for Helios Plus Design House
Not just a chatbot. Not just automation. A purpose-built AI agent for construction and interior design that qualifies leads, understands projects, and delivers personalized finishing cost estimates on the spot.
TMG Life: Building Egypt's Most Ambitious Community Super-App
RTG built the TMG Life app in 8 months — a first-of-its-kind community super-app for Egypt's No. 8 Forbes-listed real estate developer, serving millions of residents with QR gate access, NFC electricity recharge, real-time maintenance, and centralized community services.
Digitally Transforming Real Estate Sales and Customer Relations for a Leading MENA Developer
Four interconnected software systems — shopper portal, owner app, broker platform, and admin BI dashboard — to fully digitize Orascom's real estate sales and customer relations across multiple countries and currencies.
Vodafone Ta3limy: 5M+ Users on Egypt's Underprivileged K-12 EdTech Platform
Robusta created the Ta3limy EdTech platform for Vodafone Foundation — delivering quality education and certifications to underprivileged K-12 students across rural Egypt, reaching 5M+ users and 317K active learners.
HAFIZ Private Sector Platform: Egypt's Digital Partnership Hub
A centralized digital matchmaking platform for the Egyptian Ministry of International Cooperation and GIZ — accelerating public-private partnerships and digital transformation.
ADAA Maturity Assessment Platform: Automating Government Performance
A fully automated maturity assessment platform for Saudi Arabia's National Center for Performance Measurement — digitizing assessments across 33 public service entities.
Dalila: Saudi Arabia's First Comprehensive Off-Road Tourism App
A mobile platform with Mapbox navigation, offline support, CarPlay integration, and community tools — 90%+ route data readiness and 48% YoY customer acquisition.
Damaan Healthcare Web Platform GOV KSA
A responsive web platform for Saudi Arabia's Council of Health Insurance — streamlining claims, provider listings, and insurance management for all stakeholders.
EgyptInnovate: Shaping Egypt's Innovation Ecosystem
A full strategic platform transformation for Egypt's national entrepreneurship gateway — delivered in 4 months for ITIDA, launched at GITEX, and built to connect startups, investors, and ecosystem partners at national scale.
GIZ Online Public Services Map: Centralizing Egypt's Government Services
A national platform centralizing public service information for Egyptian citizens — real-time admin updates and native mobile access.
GovTech Innovation Lab: Building Egypt's Digital Government Capability
Capacity-building programs for startups and MCIT teams — equipping Egypt's digital government ecosystem with product design and innovation skills.
NCEC: Saudi Arabia's National Environmental Performance Platform
A central national platform unifying environmental data from 15+ Saudi sectors — replacing fragmented, manual collection with API-integrated KPI tracking, dynamic reporting, and decision-ready analytics for institutional leaders.
Beltone Holding: A Digital Ecosystem for One of MENA's Leading Financial Institutions
A full design and development engagement — from UX/UI to CMS setup — delivering the new Beltone Holding website and Kee, a real estate brokerage platform redefining property discovery.
Takka: Egypt's First Sharia-Compliant Consumer Financing App
A user-centric installment payment app for ADI Consumer Finance (ADIB Egypt) — accessible across 800,000+ POS terminals nationwide.
Lime: A Modern Digital Banking Platform for FAB
A fully digital banking platform for FAB — enabling account opening, seamless mobile banking, budgeting tools, and instant transfers for digital-native customers.
Adva: Revamping a Financial Services Platform for Modern Egypt
A complete redesign of Adva's mobile app and website — bilingual, gamified, and built for trust with flexible installments and 24/7 support.
AXA Digital Sales Aid: Personalized Insurance Recommendations at Scale
A decision-tree sales toolkit that guides AXA agents through client consultations and generates accurate, personalized insurance policy recommendations.
Fawry 360°: Multi-Stakeholder Mobile Applications for Egypt's Payments Leader
360° mobile applications for Fawry serving consumers, B2B merchants, internal teams, and F&B businesses — including a Shop Builder and Mobile App Generator.
iScore Analytics Platform: Real-Time Credit Intelligence
A modern analytics platform for Egypt's credit bureau — enabling financial institutions to monitor credit products in real time and make faster, data-driven decisions.
Paymob Corporate Website: Representing Egypt's FinTech Leader
A modern, user-friendly corporate website for Paymob — clearly communicating its fintech suite and supporting Egypt's financial inclusion mission.
Tawuniya: 150% Processing Speed Lift & 11M+ Platform Visits
Octopus Hubs co-deployed specialized tech talent into Tawuniya — accelerating digital delivery, filling talent gaps, and establishing a scalable digital hub in Saudi Arabia.
The Digitization Story of Egypt's First Health & Fitness Giant
From Excel sheets and paper schedules to a fully digital ecosystem — Robusta unified 17 venues, 150 coaches, 58,000 members, and 190+ services into a single app with its own loyalty currency.
Chemipharm: Gamified Doctor Engagement Platform to Drive Brand Loyalty
Robusta Studio ran a Design Sprint to build a gamified platform for Chemipharm — driving doctor participation through points, leaderboards, and professional rewards.
Shift Gym: 910 Bookings from 650 Chats with an AI Booking Agent
RTG built an AI Booking Agent for Shift Gym — delivering 76% conversion rate, zero missed calls, and 24/7 human-like customer engagement across multiple branches.
Establishing a Digital Hub for a Leading Saudi Insurance Provider
Octopus built a tech team from scratch for a leading Saudi insurer — filling 12 full-time roles and tripling development productivity through a rigorous talent matching and evaluation process.
Building FreshBooks' Egyptian Engineering Hub for Global Expansion
Octopus built and staffed FreshBooks' first African engineering hub — delivering a resilient, remote-first team that drove global expansion despite challenging economic conditions.
Al Othaim: 150% KPI Overachievement with an Octopus Embedded Squad
Octopus embedded a dedicated squad — product owner, engineers, DevOps, and QA — across Al Othaim's 183-store grocery network, exceeding every KPI target by 150% within the agreed timeframe.