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RTG — Robusta Technology Group

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RTG — Robusta Technology Group

Robusta Technology Group

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@rtgimpact · robustagroup.com

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TMG Life: Building Egypt's Most Ambitious Community Super-App
Digital TransformationMobile AppPropTechPlatform Engineering
Real Estate & PropTech· Robusta Studio

Talaat Moustafa Group

TMG Life: Building Egypt's Most Ambitious Community Super-App

RTG built the TMG Life app in 8 months — a first-of-its-kind community super-app for Egypt's No. 8 Forbes-listed real estate developer, serving millions of residents with QR gate access, NFC electricity recharge, real-time maintenance, and centralized community services.

8 Months
Development Timeline
Millions
Residents Served
Egypt First
NFC Electricity Recharge
#8
Forbes Top 50 Egypt
01

The Challenge

Talaat Moustafa Group — ranked No. 8 in Forbes' Top 50 Listed Companies in Egypt — had no unified digital platform connecting its millions of residents across multiple large-scale communities. Legacy manual processes governed everything from gate access and maintenance requests to bill payments and contract management. The platform needed to serve a highly diverse user base: families, individuals, businesses, and visitors, each with distinct needs, at a scale that few real estate developers in the region had attempted digitally.

02

The Solution

RTG conducted extensive on-site user research — interviewing residents, mapping personas, and aligning with department heads — before designing and building the TMG Life App over 8 months. The platform delivers a fully personalized, location-aware experience for each user type. Core capabilities include QR-based digital gate access, real-time maintenance request tracking, community event discovery, a location-based 'Discover Nearby' feature, and a centralized resident dashboard. A unit registration and verification system with an admin review cycle ensures only authorized users access community services. Sub-owners can be onboarded via a simplified invitation flow. TMG Life is also becoming a source of truth for old contracts that were previously unregistered — digitizing and organizing fragmented records across communities.

TMG Life app feature screens: Al Rehab access control, Club Memberships, and Madinaty NFC Recharge
03

The Process

User Research & Persona Mapping

On-site resident discussions, department interviews, and persona mapping across families, individuals, businesses, and visitors to define the platform's feature set and personalization logic.

Platform Architecture & Design

Designed a scalable, location-aware architecture capable of serving millions of users across multiple TMG communities with role-based access and personalized dashboards.

Core App Development (8 Months)

Built the TMG Life app end-to-end: unit registration & verification, sub-owner invitations, QR gate access, real-time maintenance requests, community engagement hub, nearby places discovery, and old contract archiving.

NFC Electricity Recharge — Egypt First

Launched Egypt's first NFC-based electricity recharge feature within the app. Custom-built integrations with three exclusive local providers in Madinaty and Al Rehab replaced fragmented queue-based payment with 24/7 in-app recharging — the first digital presence for TMG's electricity company.

04

Results

Unit Registration & Verification

New residents register their unit through a full user-admin cycle. Admins verify uploaded documents and can provide feedback for corrections, ensuring only authorized users access community services.

Sub-Owners Invitations

Residents can invite household members via a simplified invitation system. Sub-owners are onboarded by submitting proof of relationship — without needing full document registration — easing the overall user journey.

Digital Gate Access

Residents and guests access properties using QR codes, eliminating manual cards and physical paperwork. This greatly enhances security and convenience for all community members.

Real-Time Maintenance Requests

Users can instantly report maintenance issues and request services directly from the app, reducing response times and improving facility management across all TMG communities.

Community Engagement & Activities

A dedicated section for sports clubs, shows, and family activities allows residents to discover and participate in community events without leaving the app.

Discover Nearby Places

A location-based search feature helps residents find restaurants, cafes, and essential services within their communities, complete with descriptions, opening hours, and social links.

Personalized User Dashboard

A clean, intuitive dashboard provides a centralized view of all resident-related information — including unit details, ongoing bookings, and pending tasks — from a single screen.

Old Contracts Archiving

TMG Life is becoming a source of truth for old contracts that were previously unregistered or fragmented. The app digitizes and organizes these records, solving a major operational challenge for TMG and its residents.

NFC Electricity Recharge

Egypt's first NFC-based electricity recharge — a 24/7 digital recharge integrated directly into the app. Custom-built for Madinaty and Al Rehab, it replaces decentralized payment methods with a modern, centralized MVP solution, fully embedded within TMG Life.

Conclusion

The launch of TMG Life marks a major step in TMG's digital transformation journey. With millions of residents now benefiting from a streamlined, user-friendly, and secure digital experience, this project showcases how technology can enhance real estate operations and community living. The NFC electricity recharge feature stands out as a game-changing innovation, combining utility payment convenience with access control efficiency. As TMG continues its innovation journey, future updates will expand smart features, deepen interconnectivity across developments, and reinforce TMG's position as a regional leader in real estate technology. Powered by RTG's strategic, design, and development expertise, this collaboration has successfully bridged the gap between real estate and technology, setting a new benchmark for smart community living in Egypt and beyond.

TMG Life Discover screen showing city guide with food, groceries, clinics and nearby places

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