Orascom
Four interconnected software systems — shopper portal, owner app, broker platform, and admin BI dashboard — to fully digitize Orascom's real estate sales and customer relations across multiple countries and currencies.
One of the biggest real estate developers in the Middle East faced a critical challenge: their sales and customer relations processes were largely manual and outdated. Managing leads, reservations, installment payments, and broker activity across multiple countries and real estate projects was fragmented, slow, and error-prone. The company needed to digitally transform these workflows end-to-end while integrating with their existing Microsoft Dynamics ERP and supporting multiple currencies for projects across the globe.
Robusta designed and implemented a comprehensive four-system digital transformation platform covering every stakeholder in the real estate journey. The systems were built to work in concert — sharing data, integrating with Microsoft Dynamics ERP, and supporting multi-country, multi-currency operations across all of Orascom's real estate projects.
A customer-facing platform enabling prospective buyers to browse and filter available properties, request contact with sales agents, reserve a unit, and pay an expression of interest or deposit — all digitally, without requiring in-person visits.
A dedicated portal for existing property owners to view their documents, track and pay installments, monitor payment history, and submit requests directly to the customer relations department — replacing manual paperwork and phone-based processes.
A tailored platform for brokers selling Orascom units. The system gave brokers access to all the information they needed to close deals effectively, and introduced logic to mitigate conflicts around duplicate leads between brokers — a persistent pain point in large developer operations.
A central admin dashboard providing real-time data analytics and business intelligence across all four systems. Management could monitor sales activity, customer relations performance, broker productivity, and financial metrics — with full oversight across all markets.
Orascom's transformation shows the scale of what becomes possible when a large developer commits to a full-stack digital overhaul. By building four interconnected systems — each designed for a specific stakeholder — Robusta gave Orascom the infrastructure to operate as a modern real estate company: faster sales cycles, better customer service, empowered brokers, and management-level data intelligence. The result is a seamless and efficient experience across the entire real estate journey — from first browse to final payment.
