Our Work
10+ industries. 250+ clients. 7 countries. Explore how RTG's full ecosystem — Studio, Octopus, Ventures, and Products — delivers transformation across every sector we touch.
From legacy retailers to digital-first challengers — we've powered Egypt's largest e-commerce transformations, building platforms that multiply revenue and create lasting customer loyalty.
An enterprise-grade commerce platform that unifies customer experience, order management, fulfilment, and analytics into one seamless ecosystem — built for grocery, electronics, fashion, beauty, and beyond.
End-to-End Retail Workflow
The Suite Includes
We design and build tailored Shopify experiences for MENA's leading brands — combining regional intelligence, conversion-focused UX, and seamless integrations to turn storefronts into growth engines.
Why Brands Choose Us
Deep MENA expertise — local payment gateways, logistics, cultural shopping habits, and Arabic UX that converts.
Conversion-focused UX/UI paired with scalable architecture connecting Shopify with ERP, CRM, POS, and fulfilment.
From discovery to launch and beyond — agile PMs, designers, and engineers ensuring stores are built fast and built right.
Analytics, optimisation, loyalty programs, and marketing integrations that turn Shopify into a customer retention engine.
Raya Shop
A complete platform rebuild and UX transformation for Egypt's largest electronics e-commerce site — 112% YoY revenue growth, lower cart abandonment, and maximised conversions.
Mazaya
20x digital revenue growth in year one, 156% YoY revenue increase, and a complete digital transformation built on a customised multi-brand e-commerce platform serving 50+ locations.
Spinneys
94.83% retention rate, 16.5% AOV increase, and 16,000 repeat customers per period — Magento-integrated tiered loyalty built in one year.
Seoudi
A holistic omnichannel grocery experience with live substitution picking and data-driven insights — 20% MoM revenue growth.
HyperOne
Headless Magento e-commerce, a staff order-picking app, and full data analytics — delivering double-digit month-on-month customer acquisition growth.
Al Othaim (Speedi)
Built and maintained Al Othaim's Speedi e-commerce platform — solving inventory sync, scaling orders, and driving 11M+ campaign visits.
Mummerz
Integrated e-commerce with gift registry, real-time chat support, and parenting content — fostering loyalty and repeat visits.
Meshkati
Bringing the in-store consultation experience to WhatsApp, in Saudi dialect — from product discovery to payment, fully automated.
Mondelez International
A direct B2B ordering app replacing cash van sales — 10K+ monthly users and 1K orders per month from day one.
PepsiCo
A Ramadan Messenger chatbot integrated with video ads and barcode scanning — 500K coupons redeemed and a 5.4-point campaign awareness lift.
P&G Egypt
Distributors App, Manufacturing decision tool, HR Life App, and Promoters App — streamlining operations across every P&G function.
Bloom Pharmacy
Advanced search, secure order management, and integrated customer support — improving product discoverability and enabling efficient digital transactions.
Nuniz Cairo
A scalable, performance-driven Shopify store for Nuniz Cairo — 50% faster to launch than a custom build, with full ERP integration and localization.
PUMA Egypt
RTG built eg.puma.com on Shopify — delivering a premium, localized e-commerce experience for the Egyptian market in record time.
Shell Lubricants Egypt
RTG built shop.shell.eg on Shopify with 'Search by Vehicle', a guided oil finder, and promotional automation — improving conversion and simplifying store management.
Zynah
RTG built an AI-powered WhatsApp shopping agent connected to Zynah's Shopify store — enabling real-time product recommendations and order placement in one chat, across Egypt, UAE, KSA, and Kuwait.
A deep dive into shifting consumer behavior, mobile-first commerce, and the data infrastructure that separates winners from laggards.
What we learned building loyalty ecosystems for Egypt's top retailers — and the mistakes most brands still make.
The strategic framework RTG Ventures uses to turn established offline retailers into thriving e-commerce businesses.
AI-powered personal shopping assistants are redefining conversational commerce — from WhatsApp-first MENA shoppers to autonomous checkout.
Arabic-language interfaces improve conversion rates by 20–35%. Here's why localization is now a competitive necessity, not an afterthought.
Agentic AI systems now understand intent, retrieve real-time data, and autonomously complete transactions. Here's how to leverage them.
The growth-at-any-cost era is over. Winning e-commerce brands master profitability-first KPIs and AI-powered personalization simultaneously.
Teams embracing AI-augmented product management report 2–3x faster feature velocity and significantly better product-market fit decisions.
Saudi e-commerce hit $20B+ two years ahead of forecast. Quick commerce exploded, Noon merged with Amazon, and AI personalization became table stakes.
Adobe Commerce has evolved into a composable, AI-ready enterprise platform. Here's why it's RTG's platform of choice for MENA's largest e-commerce operations.
By 2026, marketing automation has become agentic. Behavioral AI agents continuously analyze customer signals and autonomously trigger personalized interventions.
The MENA e-commerce market exceeds $60B. Here are the 9 practices that separate winners from laggards in 2026.
Omnichannel was the gold standard in 2024. In 2026, unified commerce — where all data flows across every channel in real time — is where competitive advantage lives.
Q-commerce is the competitive baseline for grocery and pharmacy in MENA. Here's what separates the survivors from the casualties.
Revenue-share model, full operational ownership, and headless Adobe Commerce drove 10x revenue growth and made Mazaya Egypt's leading online beauty retailer.
Q-commerce moved from emerging trend to competitive baseline. The MENA market hit USD 15–17B in 2026, consolidation is complete, and the race is now about profitability.
By 2026, AI shopping agents drive 18–24% of MENA e-commerce traffic. Retailers still optimized for human customers are losing transactions to those who've built agent-friendly feeds and APIs.
Omnichannel frameworks have failed most MENA retailers. Unified commerce — a single real-time view of inventory, customers, and fulfillment across every touchpoint — is what replaces them.
We partner with the region's leading real estate developers and property platforms to digitize sales journeys, build smart property portals, and deliver AI-powered tenant experiences.
Real estate is a key industry of expansion for RTG. Robusta Studio brings its full engineering, AI, data, cloud, and product capabilities to serve developers, brokers, and property managers with end-to-end digital solutions.
Featured Project
Talaat Moustafa Group
RTG built the TMG Life app in 8 months — a first-of-its-kind community super-app for Egypt's No. 8 Forbes-listed real estate developer, serving millions of residents with QR gate access, NFC electricity recharge, real-time maintenance, and centralized community services.
Orascom
Four interconnected software systems — shopper portal, owner app, broker platform, and admin BI dashboard — to fully digitize sales and CRM across multiple countries and currencies.
How AI, data, and mobile-first design are reshaping the property buying journey in Egypt, Saudi Arabia, and the UAE.
A practical guide to moving offline property sales teams online — without losing the personal touch.
NEOM, ROSHN, and Egypt's New Cities generate hundreds of millions of data points daily. Without AI, it's noise. Here's how the region's biggest projects are operationalizing intelligence at scale.
AI search agents, 3D neural rendering, and automated KYC flows are transforming how MENA buyers discover, evaluate, and transact on property — from intent to keys.
We've helped F&B brands across MENA build loyalty apps, digital ordering platforms, and operations tools — turning every transaction into a brand-building moment.
The most common loyalty program mistakes in the F&B sector — and the data-backed design principles that make them work.
How WhatsApp and AI ordering agents are reshaping how restaurants and cafes interact with their customers.
The MENA F&B sector is at an inflection point. Brands orchestrating demand forecasting, dynamic pricing, kitchen automation, and delivery logistics into one AI-native stack are pulling away from the competition.
Third-party cookies are gone, CAC is up 40–60%, and the winners aren't chasing more customers. They're making each one dramatically more profitable through first-party data and AI-driven personalization.
We help automotive brands pioneer digital-first experiences — from Egypt's first online tire and services platform to guided Shopify storefronts that simplify complex purchasing decisions.
The shift from offline to online in auto services — what's driving it, what's holding it back, and how early movers are pulling ahead.
Automotive purchases require high trust. Here's how we designed Fit & Fix's platform to build credibility, educate buyers, and convert at scale.
We design and build digital learning platforms that democratize access to quality education — from enterprise L&D portals to government-scale EdTech deployments.
What we learned designing for low-bandwidth environments, low-literacy interfaces, and mission-driven stakeholders.
How enterprise learning is shifting to digital-first delivery — and what HR and L&D teams need to know.
Arabic-native LLMs have finally reached quality and affordability thresholds. For the first time, MENA schools can deploy personalized AI tutoring that feels natural in the language students actually think in.
73% of MENA companies can't hire AI-ready talent, and 85% of those roles stay unfilled for over six months. This is the infrastructure gap that EdTech and employers must close together.
We partner with government bodies and public sector organisations across MENA to build citizen-centric platforms, digital services, and compliance systems at national scale.
MoIC & GIZ
A centralized digital matchmaking platform for the Egyptian Ministry of International Cooperation and GIZ — accelerating public-private partnerships and digital transformation.
ADAA
A fully automated maturity assessment platform for Saudi Arabia's National Center for Performance Measurement — digitizing assessments across 33 public service entities.
Saudi Tourism Authority
A mobile platform with Mapbox navigation, offline support, CarPlay integration, and community tools — 90%+ route data readiness and 48% YoY customer acquisition.
Damaan — Council of Health Insurance
A responsive web platform for Saudi Arabia's Council of Health Insurance — streamlining claims, provider listings, and insurance management for all stakeholders.
EgyptInnovate
A full strategic platform transformation for ITIDA's national entrepreneurship gateway — delivered in 4 months and launched at GITEX, connecting startups, investors, and ecosystem partners.
GIZ & Ministry of Local Development
A national platform centralizing public service information for Egyptian citizens — real-time admin updates and native mobile access.
MCIT — Ministry of Communications & IT
Capacity-building programs for startups and MCIT teams — equipping Egypt's digital government ecosystem with product design and innovation skills.
NCEC — National Center for Environmental Compliance
A central platform unifying environmental data from 15+ Saudi sectors — API-integrated, KPI-driven, and built for national-scale environmental decision-making.
A look at the accelerating shift toward citizen-centric digital services across Egypt, Saudi Arabia, and the UAE.
What it takes to design and build government platforms that are secure, accessible, and built for millions of citizens.
NEOM, KAEC, and Egypt's New Administrative Capital are live laboratories for smart city technology. Here's what building urban intelligence platforms at scale actually involves.
Saudi Arabia's Absher, UAE Pass, and Egypt's national digital ID are building the authentication backbone for digital government — and what comes next for product teams.
The goal is no longer just to digitize government services — it's to anticipate citizen needs before they arise. Here's how Saudi Arabia, UAE, and Egypt are building AI-native service delivery.
Relying on foreign AI models for government services creates unacceptable strategic risk. Saudi Arabia, UAE, and across the GCC are investing in sovereign AI infrastructure. Here's why — and what it means.
We help telecom and media companies build consumer-facing digital products, internal tools, and social impact technology — bridging connectivity and digital services.
How leading telecom players in Egypt, Saudi Arabia, and the UAE are building digital product ecosystems beyond connectivity.
What it takes for a telecom company to genuinely transform into a technology-first organization.
MENA's OTT market grew 35% in 2025. But scaling content — multilingual, real-time, personalized — requires AI throughout the stack. Here's how leading media companies are deploying it.
stc, e&, Mobily, and Vodafone Egypt aren't selling minutes anymore. They're becoming AI-native platform companies — and the $40B in regional infrastructure investment is making it real.
From digital banking interfaces to payment gateway integrations and compliance-grade reporting dashboards — we bring engineering precision to financial services.
ADIB Egypt — Takka
A user-centric installment payment app for ADI Consumer Finance (ADIB Egypt) — accessible across 800,000+ POS terminals nationwide.
First Abu Dhabi Bank (FAB)
A fully digital banking platform for FAB — enabling account opening, seamless mobile banking, budgeting tools, and instant transfers for digital-native customers.
Adva
A complete redesign of Adva's mobile app and website — bilingual, gamified, and built for trust with flexible installments and 24/7 support.
AXA
A decision-tree sales toolkit that guides AXA agents through client consultations and generates accurate, personalized insurance policy recommendations.
Fawry
360° mobile applications for Fawry serving consumers, B2B merchants, internal teams, and F&B businesses — including a Shop Builder and Mobile App Generator.
iScore — The Egyptian Credit Bureau
A modern analytics platform for Egypt's credit bureau — enabling financial institutions to monitor credit products in real time and make faster, data-driven decisions.
Paymob
A modern, user-friendly corporate website for Paymob — clearly communicating its fintech suite and supporting Egypt's financial inclusion mission.
Tawuniya
Octopus Hubs co-deployed specialized tech talent into Tawuniya — accelerating digital delivery, filling talent gaps, and establishing a scalable digital hub in Saudi Arabia.
How open banking APIs are reshaping financial product development in Egypt and the GCC — and what engineering teams need to consider.
The unique UX challenges of financial products — and how to design for security perception without sacrificing usability.
Vodafone Cash, OrangeMoney, Fawry, and their GCC counterparts are evolving from payment utilities into comprehensive financial platforms. Here's what that means for product strategy.
Buy-Now-Pay-Later has moved from fintech novelty to mainstream consumer credit across MENA — accounting for 35–40% of Saudi e-commerce transactions by 2025.
Beyond the hype, a focused set of AI applications in financial services is generating measurable ROI in MENA markets. Here's what's working, what's not, and how to prioritize.
78% of MENA fintechs now cite Open Banking APIs as core to their growth strategy. Add agentic AI to the mix, and banks that master this convergence will redefine what financial services feels like.
By 2027, the line between SaaS and fintech dissolves. Tabby and Tamara proved embedded credit works. Now that model is flowing into every vertical SaaS in MENA. Here's how to build defensible moats.
We work with healthcare organizations to digitize patient journeys, build clinic management platforms, and deploy AI-powered diagnostic and scheduling tools.
Wayak Pharmaceuticals
A user-centric app tailored for senior citizens — personalized medicine reminders, recurring orders, and prescription upload for easy refills.
Befit 360
From Excel sheets and paper schedules to a fully digital ecosystem — 17 venues, 150 coaches, 58,000 members, and 190+ services unified in a single app with its own loyalty currency.
Chemipharm
A Design Sprint-built gamified platform — points, leaderboards, and professional rewards — that increased doctor engagement and strengthened Chemipharm brand loyalty.
Shift Gym
An AI Booking Agent that delivered 76% conversion rate, zero missed calls, and 24/7 human-like engagement — across multiple branches and 600+ interactions.
What's holding back digital health adoption in MENA — and the design strategies that are breaking through cultural and infrastructure barriers.
COVID accelerated telehealth adoption by five years. Here's what product teams must build to make that adoption permanent — and where clinical value, not just convenience, drives retention.
EHRs, FHIR interoperability, and consent-based data sharing are transforming healthcare delivery across MENA. Here's what building health data infrastructure actually requires.
Egypt's private clinics run on paper and WhatsApp. Clinic management platforms that eliminate this complexity are driving measurable improvements in patient experience and operational efficiency.
70%+ of GCC hospitals have EHR systems, but fewer than half have integrated AI-driven clinical tools. Patient demand for seamless digital access has surged 45% since 2024. The inflection point is now.
Every GCC health ministry has the same vision: a connected health record. Only 38% of GCC healthcare facilities can actually exchange clinical data interoperably today. Here's the path to closing that gap.
Powered by Octopus — RTG's talent engine — we source, place, and manage world-class tech talent across MENA and globally. From reverse recruiting and distributed team building to AI-powered HR platforms, we connect high-growth companies with the engineers, product managers, and data scientists they need to scale.
Tawuniya
Octopus Hubs co-deployed specialized tech talent into Tawuniya — accelerating digital delivery, filling talent gaps, and establishing a scalable digital hub in Saudi Arabia.
FreshBooks
Octopus built and staffed FreshBooks' first African engineering hub — delivering a resilient, remote-first team that drove global expansion despite challenging economic conditions.
Al Othaim Markets
Octopus embedded a dedicated squad — product owner, engineers, DevOps, and QA — across Al Othaim's 183-store grocery network, exceeding every KPI target by 150%.
Saudi Insurance Provider
Octopus built a tech team from scratch for a leading Saudi insurer — filling 12 full-time roles and tripling development productivity through a rigorous talent matching and evaluation process.
With 250,000+ tech professionals, 30–50% cost advantage, and UTC+2 timezone efficiency, Egypt is now a competitive, quality nearshoring hub for Europe and the GCC.
Global enterprises are nearshoring to MENA at record pace. Here's how to build a high-performing tech hub in Egypt or the GCC — and why the old outsourcing model no longer applies.
In 2026, Egypt's 500K+ annual tech graduates, 40–50% cost advantage, and 1-hour time-zone proximity make it Europe's preferred nearshoring destination.
Passive candidates represent 80%+ of top tech talent. Reverse recruiting — proactively identifying and engaging them — is essential. Here's how Octopus does it.
Performance reviews haven't fundamentally changed in decades. Here's how RTG rebuilt evaluation using continuous data, AI analysis, and objective measurement to eliminate bias.
AI-powered candidate evaluation, predictive retention analytics, and skills-based hiring are reshaping how companies find, assess, and retain top talent in 2026.
The startup environment in Egypt and the GCC is evolving fast. Here's how to build the team that will actually scale — and what the most successful founders do differently in 2026.
Projects and insights that span multiple sectors or don't fit neatly into a single industry vertical — reflecting the breadth of RTG's cross-industry expertise.
Case studies coming soon.
At RTG, AI isn't just another tool — it's central to how we build and deliver. Here's how generative AI transformed our engineering, product, and design teams.
How RTG deploys AI to address the specific barriers holding back MENA communities — from rural EdTech reaching 150K+ students to Octopus creating 450+ premium tech jobs.
The Middle East is no longer just adopting technology. Fueled by Vision 2030 Phase II and record VC flows, here's the full picture of what's changing in 2026.
The UAE's next wave of partnerships is AI-native — agentic collaboration, cross-border R&D zones, and UAE-Saudi-Egypt regional synergy. Here's the roadmap.
Robusta Studio's Design Manager on cultural, linguistic, and AI-native UX considerations that make or break digital products in the MENA region.
