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RTG — Robusta Technology Group

Tech For Business Growth. A fully integrated ecosystem serving your every tech need across MENA and Europe.

@rtgimpact · robustagroup.com

RTG — Robusta Technology Group

Robusta Technology Group

Tech For Business Growth. A fully integrated ecosystem serving your every tech need across MENA and Europe.

@rtgimpact · robustagroup.com

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Chemipharm: Gamified Doctor Engagement Platform to Drive Brand Loyalty
PharmaGamificationDoctor Engagement
Healthcare· Robusta Studio

Chemipharm

Chemipharm: Gamified Doctor Engagement Platform to Drive Brand Loyalty

Robusta Studio ran a Design Sprint to build a gamified platform for Chemipharm — driving doctor participation through points, leaderboards, and professional rewards.

Gamified
Engagement Model
Points
Reward Currency
Sprint
Design Methodology
01

The Challenge

Chemipharm wanted to enhance doctor engagement and loyalty by creating a digital platform that incentivizes participation through rewards and gamification. Traditional outreach methods were failing to build lasting engagement with medical professionals.

02

The Solution

Robusta Studio conducted a Design Sprint to rapidly ideate, prototype, and test a user-centric platform. The solution included gamification features such as points for participation in brand-related activities, leaderboards to encourage friendly competition, and achievement badges recognizing milestones. The points earned could be redeemed for professional rewards, including access to international conferences, exclusive educational content, and other career development opportunities.

Delivered by

Robusta Studio

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