Nuniz Cairo
Nuniz Cairo: Scaling a Design-First Shopify Experience Across Markets
A full Shopify storefront transformation for Nuniz Cairo, combining UX/UI redesign, performance optimization, international expansion, and Arabic RTL localization.
What they make
Handcrafted leather goods, handbags, belts, wallets, pouches, and home accessories.
Brand story
Manufactured in Nuniz Cairo's own factory and rooted in Egyptian heritage and artisanal craftsmanship.
Retail footprint
Four physical locations in Maadi, the Grand Egyptian Museum, Duty Free, and Park St. East, alongside e-commerce.
Markets
A dedicated Egypt store plus an international storefront serving customers outside Egypt.
The Challenge
Nuniz Cairo needed its e-commerce experience to catch up with its retail ambitions. As the brand grew across four physical locations — Maadi, the Grand Egyptian Museum, Duty Free, and Park St. East — and expanded into international markets, its Shopify storefront had an outdated UX/UI, performance issues, single-market EGP logic, and no Arabic RTL experience.
The Solution
Robusta took ownership of Nuniz Cairo's e-commerce platform end-to-end as an ongoing partnership rather than a one-off project. The work combined a full UX/UI redesign, Shopify development and support, performance optimization, conversion-focused feature additions, a dedicated international storefront with IP-based detection and redirection, and an Arabic right-to-left experience.
The Process
Full UX/UI Design Revamp
Redesigned the storefront end to end with a stronger focus on usability, clarity, and conversion.
Shopify Development, Support & Change Requests
Continued development partnership covering feature builds, fixes, ongoing support, and change requests as Nuniz Cairo scales.
Speed & Performance Optimization
Optimized the Shopify store to improve load times and create a smoother shopping experience.
Conversion-Focused Feature Additions
Built new on-site features designed specifically to improve the conversion journey.
International Store Build
Launched int.nuniz-cairo.com with IP-based detection and redirection, plus international pricing for customers outside Egypt.
Arabic RTL Localization
Created a right-to-left Arabic version of the store to support localization for Arabic-speaking customers.
Results
Conversion Rate
A 39% increase following the UX/UI redesign and conversion-focused feature work.
Order Volume
A 13% increase as the storefront became clearer and more effective for shoppers.
Returning Customers
A 43% increase, suggesting stronger loyalty and repeat-purchase behavior.
International Commerce
A dedicated international storefront with IP detection, automatic redirection, and international pricing.
Arabic RTL Experience
A localized right-to-left Arabic storefront for Arabic-speaking customers.
Ongoing Partnership
Continued Shopify development, performance work, support, and change requests as the brand grows.
Conclusion
Since partnering with Robusta, Nuniz Cairo has moved from a single-market storefront to a full e-commerce platform built to match its retail ambitions. The experience has been redesigned for conversion, optimized for speed, and localized for both international and Arabic-speaking customers, with Robusta continuing as an ongoing development and support partner as Nuniz Cairo scales further.
