ALDO Egypt
Robusta launched ALDO's first Egyptian e-commerce store with a custom-designed Shopify experience, complete Arabic and RTL localization, and a stable go-live delivered in two months.
Brand
ALDO — part of The Aldo Group Inc.
Engagement
Enterprise global brand launch
Commerce Model
Direct-to-consumer Shopify store
Market
Egypt
ALDO had no e-commerce presence in Egypt and operated as a retail-only brand in the market. The engagement required establishing a direct-to-consumer digital channel from the ground up while preserving ALDO's global brand identity and adapting the complete shopping experience for local customers.
Robusta delivered a full custom launch for ALDO Egypt. The team designed a dedicated UX/UI experience in Figma specifically for the market while adhering to ALDO's global brand guidelines, then developed the storefront on Shopify within the platform's native capabilities. The localized experience includes Arabic language support and a complete RTL layout, with Robusta continuing as ALDO Egypt's ongoing development and support partner.
Designed the Egyptian storefront in Figma from the ground up while following ALDO's established global brand guidelines.
Built the approved experience as a custom Shopify storefront aligned with the global brand's requirements and the platform's native capabilities.
Implemented Arabic language support and a complete right-to-left shopping experience for the Egyptian market.
Validated the storefront, responsive behavior, bilingual journeys, and commerce experience ahead of launch.
Took ALDO Egypt from kickoff to a live direct-to-consumer store in two months.
Continued the partnership after launch through ongoing development, maintenance, and support.
Established ALDO's first direct-to-consumer digital sales channel in Egypt.
Completed the engagement from kickoff to live storefront in two months.
Launched without disruptions or downtime at go-live.
Combined ALDO's global identity with Arabic language support and a complete RTL layout for local customers.
Robusta brought ALDO's global brand experience to Egypt for the first time through a custom storefront designed in Figma, aligned with ALDO's global brand guidelines, and built on Shopify with complete Arabic and RTL localization. The store went from kickoff to launch in two months with zero disruption, and Robusta continues as ALDO Egypt's ongoing development and support partner.
