PUMA Egypt
PUMA Egypt: Bringing a Global E-Commerce Experience to the Local Market
Robusta custom-built PUMA's first dedicated e-commerce store in Egypt, adapting the global brand's UX/UI design system to Shopify with complete Arabic and RTL localization.
Operating Partner
INTERTEX — PUMA's authorized distributor in Egypt
Engagement
Enterprise global brand localization
Commerce Model
Direct-to-consumer Shopify store
Market
Egypt
Customer Lines
Women's, Men's, and Kids'
Product Range
Performance footwear, apparel, accessories, and collaboration collections
The Challenge
PUMA had no active e-commerce store in Egypt. The engagement required bringing PUMA's established global UX/UI design system onto Shopify for the Egyptian market while adapting it to work within Shopify's native platform capabilities. The localized experience also needed to support Arabic and right-to-left layouts without losing the visual and experiential consistency of PUMA's global brand.
The Solution
Robusta partnered with INTERTEX, PUMA's authorized distributor in Egypt, to custom-develop eg.puma.com on Shopify. Rather than applying a ready-made template or theme, the team implemented PUMA's global design language within Shopify's native capabilities and adapted the complete experience for local customers. The resulting storefront supports performance athletic footwear, apparel, and accessories across Women's, Men's, and Kids' lines, including running, football, motorsport, training, lifestyle, and collaboration collections such as Harry Potter, with full Arabic language and RTL localization.
The Process
Global Design Adaptation
Adapted PUMA's existing global UX/UI design system for the Egyptian market while preserving its established visual language and customer experience.
Custom Shopify Development
Built the localized storefront within Shopify's native capabilities using custom development rather than a template-led approach.
Arabic & RTL Localization
Implemented Arabic language support and a complete right-to-left layout for customers in Egypt.
Testing
Validated the custom storefront, localized content, responsive layouts, and bilingual customer journeys before release.
Launch
Delivered PUMA's first dedicated e-commerce presence in Egypt at eg.puma.com.
Results
First Dedicated Egypt Store
Established PUMA's first active, dedicated e-commerce presence for customers in Egypt.
Faithful Global Brand Experience
Translated PUMA's global UX/UI design into Shopify while maintaining visual and experiential consistency.
Localized for Egyptian Customers
Delivered a market-specific storefront with Arabic language support and a complete RTL shopping experience.
Ongoing Development Partnership
Robusta continues to support and develop the PUMA Egypt storefront after launch.
Live Platforms
Conclusion
Robusta brought PUMA's global e-commerce experience to Egypt for the first time by custom-building a Shopify store that faithfully localizes PUMA's global UX/UI design. The result is a dedicated Egyptian storefront with Arabic and RTL support that works within Shopify's native platform capabilities while remaining consistent with the global brand. Robusta continues as PUMA Egypt's ongoing development and support partner.
