PUMA Egypt: A Localized World-Class Shopify Storefront

PUMA needed to launch a fully localized e-commerce experience for the Egyptian market — fast. The goal was to deliver a premium global brand experience while adapting to local payment methods, logistics, and user behavior, all while keeping the platform easy to manage internally.

RTG developed eg.puma.com on Shopify, combining rapid go-to-market deployment, localized UX and payment integration tailored for Egypt, and a scalable architecture ready for future feature expansion. Designed in collaboration with INTERTEX, the platform aligns with PUMA's global brand standards while providing an admin-friendly interface for effortless product, content, and launch management.