Oriental Weavers
A 2.5-month Magento UX/UI revamp for the world's largest machine-woven rug manufacturer — anchored by an interactive 'Rug Finder' that guides customers to the perfect rug based on room, size, and style.
Oriental Weavers operates one of the largest rug and carpet catalogs in the world — a depth of choice that is a commercial strength but a usability challenge online. Customers landing on the e-commerce platform faced large product catalogs that were difficult to navigate manually, with no guided way to narrow thousands of options down to the few rugs that actually suited their room, space, and style. The browsing journey was cumbersome, product discovery was slow, and the mobile experience left engagement on the table. Oriental Weavers needed a partner to transform the shopping experience into something modern, intuitive, and customer-centric — without rebuilding the underlying Magento platform from scratch.
Over 2.5 months, RTG delivered a comprehensive UX/UI transformation of Oriental Weavers' Magento e-commerce platform, working in an Agile framework. The team redesigned the interface and simplified navigation across the entire site, then designed and built the platform's standout feature: the Rug Finder. This interactive, guided discovery experience walks customers through a short series of questions — room type, rug size, preferred colors and styles — and dynamically recommends the most relevant rugs from the catalog. Designed specifically for Oriental Weavers' customer journey and catalog structure, the Rug Finder turns an overwhelming catalog into a personalised, decision-friendly journey from discovery to checkout.
RTG redesigned the platform's interface and simplified navigation across the website — modernising the look and feel, improving the category structure, and reducing the friction that made browsing a large rug catalog feel overwhelming.
The centerpiece of the engagement: an interactive guided tool that asks customers about room type, rug size, and preferred colors or styles, then dynamically recommends the most suitable rugs from the catalog — customised specifically for Oriental Weavers' product structure and customer journey.
RTG streamlined the path from discovery to checkout — improving product listing and browsing, building more user-friendly product detail pages, and enhancing the visual presentation of collections and campaigns so customers move smoothly from inspiration to purchase.
The team optimised the mobile shopping experience end-to-end, improving usability and accessibility so the redesigned journey — including the Rug Finder — works seamlessly for customers shopping on their phones.
The Oriental Weavers transformation shows how thoughtful UX/UI and a purpose-built discovery experience can turn a vast, complex catalog into an effortless shopping journey. By redesigning the interface, streamlining navigation, and introducing the Rug Finder, RTG reframed product discovery around the customer — making it faster and more intuitive to find the right rug. The newly launched platform is now a more engaging, personalised, and mobile-friendly digital storefront aligned with modern e-commerce standards.
