Raya Shop
A complete platform rebuild and UX transformation for Egypt's largest electronics e-commerce site — 112% YoY revenue growth, lower cart abandonment, and maximised conversions.
Raya Shop is the first and largest e-commerce website in Egypt dedicated to consumer electronics — a sub-brand of Raya Trade, Egypt's top electronics retailer and distributor. Despite having a solid commercial foundation, their platform had become a liability. The website depended on an excessive number of third-party extensions that degraded performance, caused instability, and delivered an inconsistent user experience. On top of that, key operations — inventory management, order processing, and payment processing — were still handled manually, creating bottlenecks that limited speed and scalability. Raya Shop needed a tech partner they could trust to rebuild the platform from the ground up and turn it into a conversion engine.
Robusta rebuilt the Raya Shop platform as a 100% native solution — removing the dependency on third-party extensions and creating a stable, fast foundation owned entirely by Raya Shop. The UX/UI was completely revamped to be visually appealing, simple, and intuitive, enabling customers to navigate easily and find what they need. Manual operations were automated end-to-end — inventory, order processing, and payments — improving operational speed and freeing the team to focus on the customer. A customer-centric approach was woven through every design decision, ensuring the platform understood and responded to customer needs, driving both satisfaction and repeat purchases.
Robusta began by redesigning the entire website architecture — building a 100% Raya Shop platform with minimal third-party extensions. The result was a dramatically more stable, faster, and resilient platform that eliminated the crashes and downtime that had been damaging the user experience.
The UX/UI design team revamped the website from the ground up — creating a visually appealing, simple, and intuitive experience. Every design decision was focused on reducing friction, helping customers find products easily, and building the kind of trust that turns browsers into buyers.
Robusta automated the previously manual operations that had been slowing Raya Shop down — including inventory management, order processing, and payment processing. This improved operational speed significantly, allowed faster order fulfilment, and gave customers a noticeably smoother shopping experience.
Working closely with the Raya Shop team, Robusta embedded a customer-centric philosophy into the platform — understanding customer needs and preferences and tailoring the entire experience to match. This personalization increased satisfaction, reduced abandonment, and drove higher repeat purchase rates.
Raya Shop's transformation is proof that great design is not just aesthetic — it is commercial. By rebuilding the platform natively, automating operations, and designing every touchpoint around the customer, Robusta turned an unstable, extension-heavy website into Egypt's most powerful electronics e-commerce engine. The 112% YoY revenue growth is the headline — but the real story is a platform that now scales with the business.
