PepsiCo
A Ramadan Messenger chatbot integrated with video ads and barcode scanning — 500K coupons redeemed, 2.8-point brand awareness lift, and 5.4-point campaign awareness lift.
Driving 7Up brand awareness and sales in Ramadan season with a social media ad campaign and 75% discount in partnership with a food delivery platform.
Integrating a Messenger Chatbot with the video ads campaign to send the discount voucher code through to individuals who followed the instructions. Customers could also access the bot by scanning the barcode on a 7Up bottle. Voucher codes were redeemable on the food delivery website.
