Retail & E-commerce· Products
PepsiCo
PepsiCo × 7Up: Messenger Chatbot Driving 500K Coupon Redemptions
A Ramadan Messenger chatbot integrated with video ads and barcode scanning — 500K coupons redeemed, 2.8-point brand awareness lift, and 5.4-point campaign awareness lift.
500K
Coupons Redeemed
2.8pt
Brand Awareness Lift
5.4pt
Campaign Awareness Lift
01
The Challenge
Driving 7Up brand awareness and sales in Ramadan season with a social media ad campaign and 75% discount in partnership with a food delivery platform.
02
The Solution
Integrating a Messenger Chatbot with the video ads campaign to send the discount voucher code through to individuals who followed the instructions. Customers could also access the bot by scanning the barcode on a 7Up bottle. Voucher codes were redeemable on the food delivery website.
