Al Othaim Markets
Octopus embedded a dedicated squad — product owner, engineers, DevOps, and QA — across Al Othaim's 183-store grocery network, exceeding every KPI target by 150% within the agreed timeframe.
Al Othaim — operating 183 stores across supermarkets, hypermarkets, and convenience formats — needed a focused engineering squad to address specific operational KPIs, including reducing order cancellation rates and improving fulfilment accuracy across their grocery and e-commerce operations. Internal capacity constraints made it impossible to staff this initiative from within.
Octopus deployed a fully embedded squad under a collaborative model: an onsite Product Owner, four web, mobile, and backend engineers, a DevOps engineer, and a quality engineer. The squad worked directly within Al Othaim's operational environment, targeting the company's specific KPIs with a structured delivery cadence and full accountability for outcomes — not just effort.
