Timberland Egypt
Robusta launched Timberland's first Egyptian e-commerce store by implementing the brand's global design system on Shopify with complete Arabic and RTL localization.
Operating Partner
RA SPORT group
Engagement
Enterprise global brand localization
Commerce Model
Direct-to-consumer Shopify store
Market
Egypt
Customer Lines
Men's, Women's, and Kids'
Positioning
Premium outdoor and workwear
Timberland had no e-commerce presence in the Egyptian market before this engagement and operated through RA SPORT's retail footprint only. The need was to establish a direct-to-consumer digital channel that remained true to Timberland's global brand identity while serving the needs of the local market.
Robusta delivered a full launch for Timberland Egypt by implementing the brand's existing global UX/UI design and brand guidelines directly on Shopify rather than creating a new design system. The experience was adapted to work within Shopify's native capabilities and fully localized for Egypt with Arabic language support and RTL layouts. The store supports boots, sneakers, sandals, apparel including jackets, sweatshirts, and outerwear, and accessories such as backpacks, belts, and hats across men's, women's, and kids' lines. Customer features include a store locator, wishlist, and size guides.
Implemented Timberland's existing global UX/UI design and brand guidelines for the Egyptian market.
Built the localized storefront within Shopify's native capabilities using custom development.
Implemented Arabic language support and a complete right-to-left shopping experience.
Validated responsive layouts, bilingual journeys, storefront functionality, and local-market behavior before release.
Delivered Timberland's first dedicated direct-to-consumer e-commerce presence in Egypt.
Continued the partnership through ongoing development and support as the store builds trading history.
Applied Timberland's established global design system and brand guidelines within Shopify's native capabilities.
Localized the storefront for Egyptian customers with Arabic language support and right-to-left layouts.
Helps customers connect the digital experience with Timberland's local retail footprint.
Supports product consideration and confident purchase decisions across footwear, apparel, and accessories.
Robusta brought Timberland's global e-commerce experience to Egypt for the first time, implementing the brand's global design system on Shopify with full Arabic and RTL localization tailored for the local market. Robusta continues as Timberland's ongoing development and support partner as the Egyptian store builds trading history.
