Mondelez International
A direct ordering app replacing Mondelez's cash van sales approach — 70% cost reduction, 10K+ monthly users, and 30% revenue growth.
Launch a digital platform to replace Mondelez's traditional cash van sales approach after they implemented a "Cutting the tail" project which eliminated 10,000 customers with lowest ARPU due to high cost of serving.
We developed the Talabya app that allows retailers to order directly from Mondelez warehouses, minimizing distribution serving costs and making it economically viable to re-serve previously unprofitable customers through a digital-first approach.
