Retail & E-commerce· Robusta Studio
Mondelez International
Talabya: Digitizing Mondelez's B2B Distribution Network
A direct ordering app replacing Mondelez's cash van sales approach — 70% cost reduction, 10K+ monthly users, and 30% revenue growth.
70%
Cost Decrease
10K+
Users / Month
1K
Orders / Month
30%
Revenue Growth
01
The Challenge
Launch a digital platform to replace Mondelez's traditional cash van sales approach after they implemented a "Cutting the tail" project which eliminated 10,000 customers with lowest ARPU due to high cost of serving.
02
The Solution
We developed the Talabya app that allows retailers to order directly from Mondelez warehouses, minimizing distribution serving costs and making it economically viable to re-serve previously unprofitable customers through a digital-first approach.
