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Event September 22, 2026·By Robusta Technology Group

RTG Returned as Official E-Commerce Track Partner for MEIW 2026

RTG partnered with Techne Summit for Middle East Innovation Week 2026, shaping an AI and E-Commerce program across Cairo and Alexandria and connecting with visitors at our Ecosystem Enabler Booth on October 3–4.

Event Summary

You can find all the track details below.

RTG Returned as Official E-Commerce Track Partner for MEIW 2026

RTG returned as the official E-Commerce Track Partner for Middle East Innovation Week (MEIW 2026), in partnership with Techne Summit.

In the months leading up to the event, we designed the content agenda, curated AI and E-Commerce focused discussions, and brought together speakers and industry leaders for the program across Cairo and Alexandria. You can find all the track details below.

Track Details

Cairo — September 26, 2026

Ghurnata Community Space

Workshop2:10 PM–3:10 PM (CAI)

What Tools to Leverage When Building E‑commerce with AI in 2026

Amr Shawqy — VP of Product & Technology, Signit

Stage 04: Ghurnata - Workshops B

Discover the essential AI tools and technologies shaping e-commerce in 2026, from customer data platforms and CRM systems to search, personalization, automation, analytics, and experimentation tools that drive business growth.

More session details ↗
Panel4:30 PM–5:15 PM (CAI)

Agentic Commerce — The Future of AI-Driven Buying

Mohamed Fathy — Head of Cyber Security at RTG · Moderator

Stage 02: Ghurnata - Andalus Stage

Examine how AI agents are transforming product discovery and purchasing through real-world applications, while addressing trust, governance, and the evolving role of merchants and marketplaces.

Panel speakers (4)
  • Ali Hesham

    Associate — Keheilan

  • Mohamed El Masry

    Co-Founder & CEO — Tactful

  • Tarek Taha

    Co-Founder and CPTO — Amtaar

  • Belal Zahran

    CRO — Foodics

More session details ↗
Panel5:45 PM–6:30 PM (CAI)

AI Infrastructure for Commerce — Scaling Intelligent, Data-Driven Systems

Khaled Hesham — Director of AI at RTG · Moderator

Stage 02: Ghurnata - Andalus Stage

Learn how AI infrastructure powers modern commerce through scalable data systems, real-time personalization, secure AI operations, and the foundations needed to deliver intelligent, reliable, and personalized customer experiences.

Panel speakers (4)
  • Mohamed El Masry

    Co-Founder & CEO — Tactful

  • Mostafa Elnahas

    CEO-Technology — Fawry

  • Mohamed Nigm

    CISO — Valu

  • Hilda Louca

    Partner & Managing Director — Converted

    Founder & CEO — Mitcha

More session details ↗
Fireside Chat6:30 PM–6:45 PM (CAI)

When to Build In-App vs On Channels (WhatsApp/social/marketplaces)

Barak Samir — Head of Product at RTG · Moderator

Stage 01: Ghurnata - Terrace Stage

As commerce fragments across owned apps, messaging platforms, and third-party marketplaces, brands face a critical architecture decision: where should the buying experience actually live? This fireside chat helps teams decide when to invest in native app experiences versus meeting customers where they already are.

Speakers (1)
  • Karim Mansour

    Product Lead — Dubizzle

More session details ↗

Cairo — September 27, 2026

Ghurnata Community Space

Workshop2:00 PM–3:00 PM (CAI)

Advanced AI Agents for Commerce: From Prototype to Production

Abdelrahman Elnaka — Director of Product at RTG

Stage 03: Ghurnata - Workshops A

Learn how to build and scale AI agents for commerce, covering architecture, system integrations, performance evaluation, and key considerations for safety and privacy.

More session details ↗

Alexandria — October 3, 2026

Bibliotheca Alexandrina

Panel1:00 PM–1:45 PM (ALX)

AI-Powered Commerce Evolution

Abdelrahman Elnaka — Director of Product at RTG · Moderator

Stage 02: Small Theater

Explore how AI agents are reshaping e-commerce through personalized shopping, natural language product discovery, seamless ordering, and smarter customer retention strategies.

Panel speakers (2)
  • Seif Ghallab

    General Manager, Food — Breadfast

  • Gillan Shabaan

    CCO — Paymob

More session details ↗
Panel1:45 PM–2:30 PM (ALX)

From AI Features to AI‑First Commerce Businesses

Ahmed Hamoda — Co-Founder, Joudran · Moderator

Stage 02: Small Theater

Explore how AI is reshaping customer behavior through personalization, smarter profiling, omnichannel strategies, and new AI-powered business opportunities.

Panel speakers (4)
  • Mohamed Fawzy

    Co-Founder — Hockey Stick

  • Youssef Mohamed

    CTO and co-founder — Vizioneer

  • Amir Hassan

    Group Director of eCommerce — Elsewedy Electric

  • Mohamed Shahin

    CEO — Appgain

More session details ↗
Panel3:00 PM–3:45 PM (ALX)

AI-Powered Commerce: Building the Next Generation of Retail

Mostafa Taha — Head of Ecommerce, Hayat · Moderator

Stage 02: Small Theater

Explore how AI is transforming e-commerce operations through smarter fulfillment, demand forecasting, inventory optimization, last-mile delivery, and enhanced customer experiences.

Panel speakers (5)
  • Mahmoud Elzomor

    CEO — ILLA

  • Gohar Said

    Co-Founder — Suplyd

  • Ali Nasser

    CEO — ShipBlu

  • Amr Fawzi

    CEO & Founder — GoodsMart

  • Seif Ghallab

    General Manager, Food — Breadfast

More session details ↗
Workshop4:30 PM–5:30 PM (ALX)

Building High-Converting Product Pages (PDPs) That Sell

Ziad Ashraf — Product Manager at RTG

Stage 06: Auditorium - Workshops B

Discover how AI is enhancing product pages by improving user experience through stronger trust signals, reviews, personalized cross-selling, and high-quality product content, while accelerating PDP content creation without compromising quality.

More session details ↗
Workshop8:00 PM–9:00 PM (ALX)

Shopify Checkout & Conversion Optimization (Checkout Cycle Deep Dive)

Mostafa Younis — Shopify Partner & BU Head, RTG

Stage 05: Multipurpose Room - Workshops A

Explore strategies to reduce checkout friction, build customer trust, improve payment and shipping experiences, and optimize conversions through effective experimentation.

More session details ↗
Ecosystem Enabler Booth

Our Booth — October 3–4

On October 3–4, 2026, our team connected with visitors at Ecosystem Enabler Booth E120 in Alexandria. Here are some moments from our booth.

RTG team members at the Ecosystem Enabler BoothThe RTG team speaking with visitors at the boothVisitors gathering at the RTG booth at Techne SummitConversations at the RTG booth beneath the Building MEA’s AI-Native Future display
MEIW 2026Techne SummitE-CommerceAIEvents

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