RTG Returned as Official E-Commerce Track Partner for MEIW 2026
RTG partnered with Techne Summit for Middle East Innovation Week 2026, shaping an AI and E-Commerce program across Cairo and Alexandria and connecting with visitors at our Ecosystem Enabler Booth on October 3–4.
Event Summary
You can find all the track details below.
Ecosystem Booth
October 3–4, 2026
Alexandria

RTG returned as the official E-Commerce Track Partner for Middle East Innovation Week (MEIW 2026), in partnership with Techne Summit.
In the months leading up to the event, we designed the content agenda, curated AI and E-Commerce focused discussions, and brought together speakers and industry leaders for the program across Cairo and Alexandria. You can find all the track details below.
Track Details
Cairo — September 26, 2026
Ghurnata Community Space
What Tools to Leverage When Building E‑commerce with AI in 2026
Amr Shawqy — VP of Product & Technology, Signit
Discover the essential AI tools and technologies shaping e-commerce in 2026, from customer data platforms and CRM systems to search, personalization, automation, analytics, and experimentation tools that drive business growth.
More session details ↗Agentic Commerce — The Future of AI-Driven Buying
Mohamed Fathy — Head of Cyber Security at RTG · Moderator
Examine how AI agents are transforming product discovery and purchasing through real-world applications, while addressing trust, governance, and the evolving role of merchants and marketplaces.
Panel speakers (4)
Ali Hesham
Associate — Keheilan
Mohamed El Masry
Co-Founder & CEO — Tactful
Tarek Taha
Co-Founder and CPTO — Amtaar
Belal Zahran
CRO — Foodics
AI Infrastructure for Commerce — Scaling Intelligent, Data-Driven Systems
Khaled Hesham — Director of AI at RTG · Moderator
Learn how AI infrastructure powers modern commerce through scalable data systems, real-time personalization, secure AI operations, and the foundations needed to deliver intelligent, reliable, and personalized customer experiences.
Panel speakers (4)
Mohamed El Masry
Co-Founder & CEO — Tactful
Mostafa Elnahas
CEO-Technology — Fawry
Mohamed Nigm
CISO — Valu
Hilda Louca
Partner & Managing Director — Converted
Founder & CEO — Mitcha
When to Build In-App vs On Channels (WhatsApp/social/marketplaces)
Barak Samir — Head of Product at RTG · Moderator
As commerce fragments across owned apps, messaging platforms, and third-party marketplaces, brands face a critical architecture decision: where should the buying experience actually live? This fireside chat helps teams decide when to invest in native app experiences versus meeting customers where they already are.
Speakers (1)
Karim Mansour
Product Lead — Dubizzle
Cairo — September 27, 2026
Ghurnata Community Space
Advanced AI Agents for Commerce: From Prototype to Production
Abdelrahman Elnaka — Director of Product at RTG
Learn how to build and scale AI agents for commerce, covering architecture, system integrations, performance evaluation, and key considerations for safety and privacy.
More session details ↗Alexandria — October 3, 2026
Bibliotheca Alexandrina
AI-Powered Commerce Evolution
Abdelrahman Elnaka — Director of Product at RTG · Moderator
Explore how AI agents are reshaping e-commerce through personalized shopping, natural language product discovery, seamless ordering, and smarter customer retention strategies.
Panel speakers (2)
Seif Ghallab
General Manager, Food — Breadfast
Gillan Shabaan
CCO — Paymob
From AI Features to AI‑First Commerce Businesses
Ahmed Hamoda — Co-Founder, Joudran · Moderator
Explore how AI is reshaping customer behavior through personalization, smarter profiling, omnichannel strategies, and new AI-powered business opportunities.
Panel speakers (4)
Mohamed Fawzy
Co-Founder — Hockey Stick
Youssef Mohamed
CTO and co-founder — Vizioneer
Amir Hassan
Group Director of eCommerce — Elsewedy Electric
Mohamed Shahin
CEO — Appgain
AI-Powered Commerce: Building the Next Generation of Retail
Mostafa Taha — Head of Ecommerce, Hayat · Moderator
Explore how AI is transforming e-commerce operations through smarter fulfillment, demand forecasting, inventory optimization, last-mile delivery, and enhanced customer experiences.
Panel speakers (5)
Mahmoud Elzomor
CEO — ILLA
Gohar Said
Co-Founder — Suplyd
Ali Nasser
CEO — ShipBlu
Amr Fawzi
CEO & Founder — GoodsMart
Seif Ghallab
General Manager, Food — Breadfast
Building High-Converting Product Pages (PDPs) That Sell
Ziad Ashraf — Product Manager at RTG
Discover how AI is enhancing product pages by improving user experience through stronger trust signals, reviews, personalized cross-selling, and high-quality product content, while accelerating PDP content creation without compromising quality.
More session details ↗Shopify Checkout & Conversion Optimization (Checkout Cycle Deep Dive)
Mostafa Younis — Shopify Partner & BU Head, RTG
Explore strategies to reduce checkout friction, build customer trust, improve payment and shipping experiences, and optimize conversions through effective experimentation.
More session details ↗Want to work with us?
Get in touch with the RTG team






